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THE CITY OF 14 CITY COUNCIL AGENDA REPORT PL E ASANTONe November 3, 2015 Economic Development TITLE: ADOPT RESOLUTION ACCEPTING AND APPROVING 2015 ANNUAL REPORT AND 2016 BUDGET OF THE PLEASANTON DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ADVISORY BOARD AND INTENT TO LEVY ASSESSMENT FOR 2016, AND CONSIDER ORDINANCE TO AMEND PLEASANTON MUNICIPAL CODE CHAPTER 5.28 TO CLARIFY BID BOUNDARIES AND ELIMINATE NEW BUSINESS EXEMPTION SUMMARY The Pleasanton Downtown Association (PDA) Advisory Board's 2015 annual report and 2016 budget are presented to the City as part of the annual review of the downtown Business Improvement District (BID) and intention to levy an assessment. For 2016, the Advisory Board is recommending the BID boundaries map shown in the Pleasanton Municipal Code be updated to remove residentially zoned properties on Ray Street and Walnut Drive from the BID and to include commercially zoned properties along Old Bernal Avenue. The Advisory Board is recommending no change in the formula used to levy the assessment for 2016 but that the new business exemption be eliminated. Staff supports both recommendations. These two updates are presented as an ordinance for the Council's consideration at this meeting. A public hearing will be held at the December 1, 2015 City Council meeting for formal adoption of the 2016 BID budget and assessment levy. RECOMMENDATION Adopt a resolution accepting the 2015 annual report and 2016 budget presented by the PDA Advisory Board and setting the public hearing date for December 1, 2015 to levy the annual assessment, and consider an ordinance amending Pleasanton Municipal Code Chapter 5.28 to clarify the BID boundaries and eliminate the new business exemption. FINANCIAL STATEMENT The agreement between the City and PDA obligates the City to match the annual assessments paid by businesses in the BID. In 2015, the City match from the General Fund was approximately $66,000. Staff anticipates the 2016 match (if approved) will again be approximately$66,000. In addition to the City's direct participation, the City also contributes to the PDA by funding staff time to administer the PDA assessments and agreement, assistance and staff time for special events, as well as the cost to maintain downtown planters, clean sidewalks, coordinate garbage pickup and other infrastructure and logistical efforts.