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05
City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2015
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030315
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05
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8/18/2015 2:36:06 PM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
3/3/2015
DESTRUCT DATE
15Y
DOCUMENT NO
5
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differences of opinion are either resolved before the report is written or flagged <br /> for further consideration when the transcripts have been prepared. <br /> Task 5: Prepare Transcripts <br /> Each of the focus group sessions will be recorded in both audio and video <br /> format. After the groups have been completed, the entirety of each discussion <br /> will be transcribed verbatim from the audio. <br /> Task 6: Review Transcripts <br /> In order to ensure that perceptual bias does not intrude into the focus group <br /> report, our President will review the transcripts in detail prior to preparing the <br /> report text. As she does so, she will highlight participant quotes that will be used <br /> to illustrate and hopefully enliven the document. <br /> Task 7: Prepare Focus Group Report <br /> The report on the focus groups will be prepared by our President with the <br /> assistance of support staff (for the insertion of quotes and formatting of the final <br /> document). Included will be an introduction with a full discussion of research <br /> methods, a narrative findings section illustrated with verbatim quotes, and our <br /> conclusions and recommendations. <br /> The report will be delivered to the City in final draft form for review and <br /> comment. We will then consult with the City concerning any changes they <br /> would like to see, make the appropriate modifications, and submit the final <br /> version to the City for approval. <br /> Task 8: Conduct Second Planning Meeting <br /> Following the acceptance of the focus group report, our President will meet with <br /> the City a second time to consider the findings. The primary purpose of this <br /> meeting will be to plan the content of the survey in detail. Particular attention <br /> will be paid to the utility of the information developed in 2012 with a view <br /> toward deleting unnecessary questions and to the nature of the infrastructure <br /> inquiries that will be added. Once again, our President will be in attendance. <br /> 8IPage <br />
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