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Task 9: Design and Pretest Survey Instrument Following the second planning meeting, our President will design a draft of the survey instrument and submit it to the City for review and comment. She will then consult with the City concerning any changes they would like to see, make the appropriate modifications, and submit a final draft to the City for approval for pretesting. The pretest will be conducted among a sample of potential respondents selected in the same manner as the final survey sample will be selected. Those conducting the pretest will examine question wording, question flow, respondent comprehension, and clarity of instructions. The entire group will then debrief and discuss how the instrument might be modified to make it maximally clear and accurate. Following the pretest, our President will consult with the City concerning the results and make additional modifications as needed. The final version of the instrument will then be submitted to the City for approval prior to field implementation. For costing purposes, we have assumed that the average interview length will be seven or eight minutes. We have also assumed the inclusion of two open- ended questions. Task 10: Select Sample The sample for the local business component of the survey will be selected from the City's database of business license holders, excluding those who are not located in Pleasanton. As we have done this before, we know that it is feasible and that the City has the capability to assist us in obtaining the appropriate list for sampling. Given a population of 4,000 businesses, the sample size necessary to achieve a + 5 percent margin of error at the 95 percent confidence level is 350. As this level of precision is fairly normative in public opinion research, this is the sample size we would recommend. 91P age