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The five historic neighborhoods indicated in the General Plan and Downtown Specific Plan are: • Downtown Commercial Neighborhood • First Street/Second Street/Third Street Neighborhood • Ray Street/Spring Street Neighborhood • St. Mary Street/St. John Street Neighborhood • Little Stanley Boulevard Neighborhood Sign Placement and Copy - The boundaries of the five historic neighborhoods (see Attachment 2, Historic Neighborhoods and Structures map from the General Plan) are irregularly shaped with some starting mid-block, some are only on one side of the street, some skip parcels on the same street, and some neighborhoods change midblock on the same street. Therefore, it would be difficult to designate the exact boundary of each neighborhood with signs. A possible solution would be to use a generic name such as "Pleasanton Heritage Neighborhood" for all five neighborhoods and locate the signs at some of the key entry streets to the Downtown. Possible locations are shown with a red number on Attachment 2. Signs for the Little Stanley Boulevard Neighborhood would be installed as part of the Stanley Boulevard reconstruction project (scheduled to begin 2016). Sign Type and Design — There are a variety of options, from small signs placed on top of existing street signs to larger monument signs. Staff recommends that metal plaque signs or routed-out wood signs (e.g., similar to the existing "More Shops" signs Downtown) be utilized that would be attached to existing poles (light poles, traffic signal poles, etc.) or on new poles, if needed. Examples of these signs are shown on Attachment 3. Submitted by: Approved by: AAY Brian Dolan Nelson Fialho Director of Community Development City Manager Attachments: 1. Draft Professional Services Agreement with Architectural Resources Group, Inc. with Exhibit A, Scope of Services and Fee Proposal 2. Possible Historic Neighborhood Sign Locations 3. Historic Neighborhood Sign Examples Page 5 of 5