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BACKGROUND The Parking and Business Improvement Area Law of 1989 (Streets & Highways Code 36500, et seq.) requires the City Council to use a three-step process to levy the annual assessment for the PDA Business Improvement District. The three steps are as follows: • Ratify an advisory board to prepare the PDA annual report and budget (completed on August 19, 2014). • Accept the report and budget and set a public hearing to levy the assessments (completed on September 16, 2014). • Open and close a public hearing and adopt by resolution the assessments (to be completed on October 21, 2014). Over the past 25 years, these steps have been conducted annually to formally levy the BID assessment. Over this same time, the City has had an agreement with the Pleasanton Downtown Association to administer the Downtown BID; the most recent agreement was approved by the City Council on November 3, 2009. Through the terms of that agreement for the past fifteen years the Pleasanton Downtown Association has operated under the California and National Main Street model. The Main Street approach builds on a downtown's inherent assets by preserving the rich architecture and traditional values, while underscoring the district's strength as an economic center by supporting local business initiatives. This program includes having a specific organizational structure to ensure that all aspects of managing the downtown district are addressed. As such, the PDA has maintained a full-time Executive Director, a Board of Directors elected by the downtown businesses as members of the organization, and four active committees, including: Organization Committee (serving as the Executive Board), Design Committee, Economic Restructuring Committee (renamed to Downtown Vitality Committee to more accurately reflect its work) and Promotions and Marketing Committee. PDA's committees continue to be active in discussing current issues that affect the downtown and developing activities and programs to assist the downtown business community. DISCUSSION Business Improvement District Assessment The 2015 PDA annual assessment revenue is budgeted at $65,500, which is similar to the revenue generated in 2014. As previously noted, there is no recommended change in the District boundary and no change in the method of levying the assessment for 2015. The assessment formula will continue to be based on a business' annual business license tax and calculated as follows: • businesses located curbside and downstairs on Main Street are assessed at two times (2X) their business license tax; • businesses with a Main Street address located upstairs, or not curbside, are assessed at a rate of one and a half times (1'/%X) their business license tax; Page 2 of 4