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• all other businesses (those located off Main Street) pay an amount equal to one times (1X) their business license tax. The minimum assessment is $50 and the maximum is $350. Non-profit businesses located within the Downtown area are not assessed. Included in the current agreement between the City and the PDA, the City contributes funds to match the annual assessment revenue. This $131,000, consisting of the assessment revenue generated by the business in the BID and the City's matching funds is projected to account for approximately 31% of the PDA's total 2015 funding sources. Events planned during the year are projected to account for approximately 53% of the PDA's total 2015 revenue, while associate memberships and corporate sponsorships account for the remaining 16% of the 2015 funding sources. As the first two steps in the process have been successfully completed, the Council is asked to adopt a resolution (Attachment 1) to approve and levy the Downtown Business Improvement District assessment for 2015. City-PDA Agreement To continue to participate as a full partner with the PDA, the proposed agreement renewal maintains the City's match to the annual assessment revenue generated by the businesses within the downtown. As before, the City will contribute to the PDA the same amount of money that businesses are willing to tax themselves for the services of the Association as a strong downtown association results in a more economically vibrant downtown. The agreement requires the PDA to submit an annual budget to the City Council for review and consideration, as well as have an annual audit or review by an independent certified public accountancy firm. The current level of funding to the PDA is budgeted at approximately $65,500 per calendar year. To clearly identify the role of the Pleasanton Downtown Association, the agreement (Attachment 2) articulates that the PDA will market and promote the downtown to enhance the vitality of the district for the benefit of the businesses located within the district and the community. Within this context, the agreement acknowledges the annual goals and priorities developed by the PDA Board of Directors and directs those be shared with the City Council and City staff for discussion and identification of opportunities for joint implementation, generally as part of the City Council's work plan review process. This will channel the City's and PDA's work toward those initiatives deemed most beneficial and timely for the downtown district. Included in the agreement is direction that the PDA focus its resources on efforts that are intended to draw patrons to the downtown. Understanding that events impact businesses in different ways, this proposed agreement limits the PDA to 10 Main Street closures per year (as did the previous agreements). The Association is free to change the events, but not add additional events that require Main Street to be closed. This limitation does not apply to street closures for other organizations or for City sponsored events. The agreement also describes that the PDA shall work to further the goals and initiatives of the City's Downtown Specific Plan as well as participate in the development of amended or new objectives and elements of the plan. Page 3 of 4