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BACKGROUND In January 2014, the governor declared a State of Emergency due to the California drought, as did the Alameda County Flood Control and Water Conservation District Zone 7. In February, the City Council activated Stage 1 of the City's Water Shortage Contingency Plan and requested that customers voluntarily reduce water usage by 20%. Unfortunately, those conservation levels were not achieved. In April, the governor issued an executive order asking Californian's to reduce water usage by 20%, and Zone 7 also asked all water retailers, including Pleasanton, to reduce water usage by 25%. In May, the City Council declared the City's water shortage situation warranted Stage 3 mandatory 25% water reduction, and proclaimed a Local Drought Emergency. Dublin earlier declared a drought emergency, and Livermore similarly mandated water conservation. DISCUSSION This report provides information regarding the on-going local drought emergency. The City Council must receive a report about every 30 days during a local emergency. Program Outreach With the Stage 3 water shortage and mandatory 25% water reduction, the City provided water customers information about conservation requirements through multiple outreach efforts. Most notably, a notification letter signed by the Mayor, City Council, and City Manager and an informational flyer was mailed to all water customers in May. Additional outreach efforts also include participation in 1st Wednesday Street Party in May and June, establishing a booth at the Farmers Market, establishing a City drought call center to address inquiries from residents, implementing the City's water conservation website, speaking to business groups and resident organizations, and providing poster/banner postings at all major City facilities and on City vehicles. The City's water conservation webpage: www.pleasantonwaterconservation.com serves as the City's main source for water reduction tips, water-efficiency incentive programs, drought updates, and current water restriction information. In addition to this service staff has been reassigned to provide on-call and on-site assistance to residents and businesses to provide hands on assistance with reducing water usage that includes such services as reprogramming irrigation systems, providing free low flow shower heads and faucet aerators, etc. This multi-pronged outreach has resulted in over 2,815 contacts through emails, speaking engagements, phone calls, and persons walking into City Hall for information and staff estimates that through June 6 it has had contact with over 10% of the City's 20,000 water customers. Page 2 of 4