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Allocation of Funds for Public Education Services and To assure staff is effectively communicating with the public, as evidenced above, staff is taking a broad approach that includes radio and TV advertising and entering into an agreement with Carol H Williams Advertising to coordinate the marketing effort. Pursuant to authorization authority resulting from the local drought emergency and to meet timelines, staff has executed the following: 1. A purchase order with Comcast Spotlight for TV ads totaling $16,500 which will run in June (Attachment 1) 2. A purchase order with DSRSD for the joint purchase of radio ads on KKIQ for $7,560 (which represents the City's 1/3 share) which were running in May (Attachment 2) 3. An agreement with Carol H. Williams to assist with developing a marketing program informing the community of drought conditions/requirements in an amount not to exceed $200,000 (Attachment 3). This agreement will included developing community education messages that have and will be used for radio,TV and print ads and providing materials for continued outreach and education. While the Carol H. Williams agreement has a not to exceed amount of $200,000, staff intends to manage it so that it does not exceed approximately $175,000 which will allow the other two services listed above to be within the $200,000 included in the 2013/14FY Midyear Budget and 2014/15FY MidTerm Budget for these services. Municipal Code Amendments As Municipal Code Chapter 9.30 Water Conservation Plan is implemented, staff intends to rely on these regulations to assure program requirements are adhered to. As such, it may be necessary to occasionally amend the ordinance to address any ambiguity, to clarify matters or to implement new restrictions. Staff is recommending the following amendments as highlighted in Attachment 4: . 9.30.080 (c) (2) - Allows for the testing of irrigation systems for leaks by irrigation professionals who remain on site regardless of requirements related to odd/even day watering. . 9.30.080 (D) (2) - Establishes a watering schedule for various times of the year • 9.30.080. (D)(2) - In the event of a Stage 3 drought requiring a mandatory 35% water reduction, the code is amended to restrict weekend watering for residential properties to hand-watering, drip or subsurface watering only, and to prohibit consecutive days of watering for defined non-residential customers except for hand watering, drip and subsurface irrigation Page 3 of 4