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BACKGROUND Over the last 10+ years, there has been such significant growth in the demand for recreation services in Pleasanton that it warranted a thorough assessment of facilities and services. In addition, the scope of recreational programming has changed so dramatically it is now defined not so much in terms of specific leisure activities, but in terms of meaningful experiences that contrast with work and school obligations, enhance personal skills and increase an awareness of the larger community. In December 2010, the Parks and Recreation Commission concerned with the City's potential growth and meeting the community's future recreational needs, the Commission discussed different options that would assist them. As a result, the Parks and Recreation Commission approved the concept of developing a Parks and Recreation Master Plan that would summarize themes, trends, and community priorities, assess available resources, review existing and anticipated demographic conditions, and provide strategies for parks, recreation programs and open space needs. In addition, a Master Plan would focus on the role the City plays in the provision of services and facilities, as well as those activities that the City can best support within the limitations of its space and resources and emphasize activities which would serve the greatest number of residents and community priorities. In February 2011, the Parks and Recreation Commission requested that the City Council consider the development of a Parks and Recreation Master Plan that would assess the community's current needs, and help guide the City's future park and recreation program development. On May 3, 2011, the City Council adopted its Annual Work Plan for FY 2011/12 that included the development of a comprehensive, City-wide Parks and Recreation Master Plan. In March 2012, staff circulated a Request for Qualifications (RFQ) for the Parks and Recreation Master Plan. To review proposals received, staff formed an eight member screening committee comprised of staff from both the Community Services and Community Development Department(s) and two (2) members from the Parks and Recreation Commission. A total of ten proposals were received in response to the City's RFQ. All proposals were reviewed by the screening committee and personal interviews were conducted with five firms. In accordance with the RFQ, proposal evaluations included master plan experience, overall project approach, individual qualifications of project team members and project scope. Based on these criteria, the selection committee identified RJM Design Group, Inc. as the most qualified to complete the project. Overall, the committee felt that RJM had the most relative master planning experience (25+ years), and that RJM's approach to community outreach and how to obtain input from stakeholders, best aligned with our City's approach. Page 2 of 9