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In July 2012, the City Council entered into an agreement with RJM Design Group, Inc., to prepare a Parks and Recreation Master Plan for the purpose of providing a realistic and visionary guide for the creative, orderly development and management of parks, recreation facilities and programs for the City, within the context of the General Plan. To assist with the project, staff determined it was beneficial to have ongoing community participation, dialogue and direction. Similar to past large scale community based planning efforts, staff recommended a community-based committee and City Council On August 21, 2012, the City Council approved the formation of a fourteen member Parks and Recreation Master Plan Steering Committee consisting of two (2) Parks and Recreation Commissioners, one (1) Civic Arts Commissioner, one (1) Human Services Commissioner, one (1) Youth Commissioner, two (2) Youth Sports Board Members, one (1) Senior Advisory Committee Board Member, one (1) Pleasanton Unified School District Representative, one (1) Pleasanton Downtown Association Representative, one (1) YMCA Representative, one (1) other Local Service Provider plus the addition of two (2) Parent's-at-large Representatives. As the process unfolded, the Parks and Recreation Master Plan Steering Committee assisted with the development of the Parks and Recreation Master Plan by providing adequate public participation and guidance during the planning process. With the Steering Committee's assistance, the planning process for the Parks and Recreation Master Plan began in September 2012. Public Process As part of the development of the Master Plan, there was a substantial requirement of soliciting, measuring and analyzing community data and providing accurate and timely feedback. In addition to the monthly Steering Committee meetings, there were significant opportunities for public input, including discussions with City advisory groups and stakeholders. They included: Executive Interviews: Interviewed stakeholders such as key City personnel, community leaders, school district personnel, etc., to gain valuable perspective regarding needs, expectations and current conditions. • Sports Organizations & Community Based Organization Questionnaires: Through the use of questionnaires, solicited the attitudes and perceived needs of recreation facilities as viewed by user groups in the City. • Community-wide Telephone Survey: Conducted a statistically reliable survey of approximately 300 residents to measure their use, participation and satisfaction regarding the City's parks, recreation facilities use and programs, as well as solicit input regarding their current and future recreation needs Page 3 of 9