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C2. Proactively work to retain and attract current or potential retail anchors for <br /> Staples Ranch. <br /> Pleasanton will work to retain and attract automobile dealerships by reaching out to <br /> and working closely with their owners, and will continue efforts to attract an anchor <br /> for the Staples Ranch area. <br /> C3. Work with Stoneridge Shopping Center owners to facilitate expansion (within <br /> entitled square footage). <br /> The owners of Stoneridge Shopping Center recently received a five year renewal of <br /> entitlements to expand the mall. The City will maintain close contact with the owners to <br /> anticipate their needs upon commencement of expansion. <br /> C4. Collaborate with the Pleasanton Downtown Association and downtown <br /> business/property owners to create and implement a retail recruitment and <br /> retention strategy specifically targeted to downtown. <br /> As an area with numerous property owners, a fine-grained historic fabric, and no <br /> centralized management authority, Downtown Pleasanton has unique needs and <br /> challenges for retail tenanting. Pleasanton will assist the PDA's efforts to gather input <br /> and study retail needs through tools such as lease rates, vacancy rates, and an inventory <br /> of ground-floor uses. Pleasanton can then assist the PDA, business owners, and property <br /> owners in developing a comprehensive retail strategy targeting specific retailers and <br /> high-impact improvements to programming, amenities, and infrastructure. These efforts <br /> can complement implementation of the Downtown's recently approved hospitality <br /> guidelines. <br /> CS. Work with PDA and Community Services Department to promote downtown to <br /> residents and visitors. <br /> Recognizing that downtown is a unique, attractive asset to residents and visitors alike,the <br /> Economic Development Department will collaborate with the PDA and Community <br /> Services Department on marketing programs, focusing on implementation of the PDA <br /> branding program and integrating the Cultural Arts Master Plan's components relevant to <br /> downtown. <br /> C6. Work with Community Services Department to implement Cultural Arts Master <br /> Plan components. <br /> The Community Services Department is developing a Cultural Arts Master Plan for the <br /> City. The Economic Development Department will assist in implementation of the <br /> relevant portions of the final plan, including promotion of arts in marketing efforts and <br /> development of a program targeted to growing creative industries in Pleasanton. <br /> C7. Identify potential opportunity sites in the City for hotel expansion or development. <br /> The City will examine potential to grow its hotel tax revenue base. Activities may include <br /> conducting outreach to existing hotels to gauge potential for expansion, and identifying <br /> sites that may be suitable for the development of a new hotel property. <br /> Pleasanton Economic Strategic Plan DRAFT -14- <br />