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C8. Communicate with Visit Tri-Valley to promote activities that draw overnight <br /> visitors to Pleasanton. <br /> Pleasanton will continue working with Visit Tri-Valley to market the City as a visitor <br /> destination, providing information about local events and marketing destinations like <br /> Downtown Pleasanton, its hotels, and the Alameda County Fairgrounds. <br /> Monitoring Activities <br /> Monitor sales tax revenue. <br /> City staff will monitor sales tax revenue to gauge the City's competitiveness and performance. <br /> Monitor transient occupancy tax revenue. <br /> City staff will monitor transient occupancy tax revenue to understand whether hotel performance is <br /> improving. <br /> Pleasanton Economic Strategic Plan DRAFT -15- <br />