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The City will monitor opportunities to encourage and assist private employers and property/business owner associations to provide transit, bicycling, walking, and shared- vehicle commute options, building on the existing Commendable Commutes program. Examples include subsidized transit passes, employee shuttles, car share, bike share, and formal carpooling programs. Monitoring Activities Measure and monitor office and industrial vacancy and rental rates relative to the Tri-Valley. The City will regularly collect office and industrial vacancy and lease rates in Pleasanton and the Tri- Valley to assess relative competitive performance. Monitor perceptions regarding the City's approvals and permitting processes. Pleasanton will regularly solicit feedback from businesses regarding the City's approvals and permitting processes to identify areas for improvement and gauge perceptions about the business climate. Measure and monitor changes in business satisfaction survey results. City staff will regularly conduct the business satisfaction survey and assess the results to gauge opportunities and concerns. Priority Area C: Economic Health and Resilience Pleasanton's quality of life can be attributed to its strong job base and diversity of land uses which provide public revenues for high-quality services and amenities. The City contains retail centers, employment centers, and hotel properties, all of which contribute to the city's economic resilience. Within the Tri-Valley, Pleasanton generates the highest volume of taxable retail sales, one of the indicators of economic health. However, in recent years the City has faced increasing competition for retail and commercial development. At the same time, the number of available sites for new development has decreased and some of the smaller, unanchored centers may require reinvestment to achieve healthy sales. The goal for this Priority Area is to sustain Pleasanton's economic health and long-term resilience, so that it can continue to provide high-quality public services and amenities. The strategies for the Priority Area include developing new initiatives to increase visitation, establishing programs to improve the performance of small retail centers, recruiting new types of retail development, and maximizing the economic development potential of the City's event programming, cultural, and arts assets such as downtown, live theaters, and the Alameda County Fairgrounds. Implementation Actions Cl. Identify underperforming retail centers and provide assistance. The City will undertake an in-depth citywide retail analysis to obtain quantitative data on the performance of individual shopping centers, and identify those that generate low retail sales. Once the lower performing centers have been identified,the City may conduct outreach to brokers, property owners, and businesses in these centers to provide targeted assistance. Some centers may consider redevelopment to housing or mixed-use. Pleasanton Economic Strategic Plan DRAFT -13-