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INTRODUCTION <br /> This Economic Development Strategic Plan is a policy document that will guide the City of Pleasanton's <br /> economic development priorities and activities over the next three to five years. The plan is based on the <br /> technical findings of the Background Report, as well as input from City staff, the Pleasanton Economic <br /> Vitality Committee, local stakeholders, and the City Council. <br /> The City of Pleasanton determined that an update to its existing Economic Development Strategic Plan <br /> was necessary due to changing conditions since the February 2007 Plan, including a national recession <br /> and recovery. This Plan's development began in April 2013, commencing with collection and analysis of <br /> data covering demographic, economic, business, fiscal, and market conditions. The findings of those <br /> analyses — which can be found in the Background Report — identified the advantages and disadvantages <br /> for economic development in the city. The Plan's strategies and actions are designed to strengthen the <br /> city's existing advantages,and take action to address disadvantages or gaps. <br /> The document is organized into three sections: Section I is an executive summary; Section II provides an <br /> overview of the evolution of Pleasanton's business community and includes a summary of findings from <br /> the technical analysis; and Section III contains the strategies and actions of the Economic Development <br /> Strategic Plan. <br /> Pleasanton Economic Strategic Plan DRAFT -2- <br />