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City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2013
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110513
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
11/5/2013
DESTRUCT DATE
15Y
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I. EXECUTIVE SUMMARY <br /> The Economic Development Strategic Plan defines three Priority Areas for the City to focus on in the <br /> next three to five years: business development and communications, built environment and workforce, <br /> and economic health and resilience. The actions for each Priority Area, described briefly below, will <br /> allow Pleasanton to maintain and strengthen its economic competitiveness over the next five years and <br /> beyond. <br /> A. Business Development and Communication <br /> In recent decades, Pleasanton has developed a strong base of specialized, innovation firms that include <br /> information technology, corporate management, bio-medical research, and advanced manufacturing of <br /> medical devices. These innovative businesses are a major advantage for the city because they attract <br /> talented workers, garner capital investments, and generate jobs in many other supporting industries. <br /> Growing the innovation sectors and developing a holistic communications and outreach strategy are the <br /> focus of this Priority Area. Actions within this Priority Area include developing a program to brand <br /> Pleasanton as a center of innovation through marketing and events, and initiating a campaign to educate <br /> residents of Pleasanton about the contributions of the business community to the city's quality of life. <br /> B.Built Environment and Workforce <br /> Pleasanton's superior location and supply of high-value, cost-competitive office and flex space have <br /> allowed it to attract a wide variety of employers, including large headquarters and small start-ups. <br /> However, many of the existing employment centers lack nearby housing and retail options, and the data <br /> infrastructure in some areas is inadequate. In order to adapt to the changing preferences of workers, <br /> Pleasanton will need to modify its built environment to enable mixed-use, pedestrian-friendly, workplace <br /> districts that respond to the needs of innovation firms and workers. The goal for this Priority Area is to <br /> facilitate the evolution of business centers through actions that include land use and zoning updates, <br /> infrastructure upgrades, and the enhancement of bicycle, pedestrian, and transit amenities and services. <br /> C. Economic Health and Resilience <br /> Pleasanton's large and stable employment base and mix of office, industrial, retail, and residential land <br /> uses provide for a diversity of revenue sources and ensure economic and fiscal stability. However, in <br /> recent years Pleasanton has faced increasing competition from neighboring communities, and the number <br /> of vacant, developable sites is dwindling. The goal for this Priority Area is to sustain economic health and <br /> resilience for the long-term, in order for the city to continue providing a high level of services to <br /> residents, workers, and visitors. Actions in this Priority Area include initiatives to expand visitation, <br /> improve the performance of older retail centers, encourage new retail development, and leverage the <br /> city's cultural assets for economic development. <br /> Implementation of the Priority Areas delineated above will require the City to continue working across <br /> departments, collaborating with local businesses, property owners, educational institutions, workforce <br /> development agencies, regional agencies, and other stakeholders. <br /> Pleasanton Economic Strategic Plan DRAFT -3- <br />
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