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• Summary of trends in office, industrial, and R&D/flex space in the city and Tri-Valley region, comparing occupancy rates, lease rates, construction, and absorption. The commercial real estate analysis will include interviews with brokers and developers active in the Tri- Valley region. • SE will analyze trends in Pleasanton sales tax data from retail stores and business-to-business sales by store type or industry sector. A retail spending leakage analysis will be performed to determine if unmet demand exists in particular retail categories. It is assumed that sales tax data will be provided by the City of Pleasanton via HdL Companies. • SE will also use sales tax data to analyze the performance of major shopping centers and areas of likely change in Pleasanton, if the city is able to furnish confidential sales tax data (by center and store categories) and center descriptions (including square feet, format, etc.). This analysis will allow SE to characterize the centers by their performance as average, over- performing, or under-performing. • SE will summarize the hotel market, relying on data from existing market reports and transient occupancy tax revenue reports. The hotel performance data— including STR Global market reports—will be provided by the City of Pleasanton and/or the Tri-Valley Convention & Visitors Bureau and/or the Tri-Valley Tourism Business Improvement District. Interim Deliverable: Brief memorandum offindings. Task 4: Fiscal Contribution by Sub-area SE will collect data from the Finance Department (leveraging the General Plan fiscal analysis) on the General Fund revenues and costs for various employment areas in the city for the most recent year for which data is available. The analysis will focus on property, sales, and transient-occupancy tax revenue sources and major cost drivers such as public safety and parks. If additional information is needed, SE may submit specific follow-up questions to major city departments — such as Finance, Operations Services, Community Services, and Police and Fire. This task will illustrate the fiscal dynamics in Pleasanton by sub-areas of the city, allowing the team to gain an understanding of the relative contributions of each area to the General Fund, and identifying areas that may be under-performing from a fiscal perspective. These factors will be incorporated into a qualitative "order of magnitude" analysis since the physical boundaries of available data sources are not likely to align with other sub-areas identified in Task 5. Interim Deliverable: Tables, charts, and maps describing findings. Task 5: Sub-Area Industry Analysis (up to five sub-areas) After the initial citywide employment analysis is completed, SE will work closely with City Staff to identify and delineate up to five sub-areas of economic importance in one of several ways: as major wealth generators, major fiscal contributors, major centers of employment activity, or as areas that could experience future employment growth. The likely sub-areas to be analyzed in this task are: Downtown Pleasanton, Hacienda Business Park, Stoneridge Shopping Center, Valley Business Park, and/or East Pleasanton. SE will profile and provide in-depth analysis of the selected sub-areas, examining characteristics such as: • Number of businesses, number of jobs, and average firm size. • Business establishment"births,""deaths,"and"moves"(if data is available). • Firm types by key industry categories, with particular attention to industries that are heavily concentrated in Pleasanton and the Tri-Valley region. • Relative fiscal performance (based on the findings of Task 4). Pleasanton Economic Development Strategic Plan Update -3-