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SCOPE OF SERVICES Task 1: Project Initiation The Strategic Economics (SE) Team will participate in a kick-off meeting with the Economic Vitality Committee (EVC) to discuss the finalized scope of work, schedule, and deliverables, and receive feedback on the major issues and opportunities for Pleasanton's economic development strategy. Following the kick-off meeting, the SE Team will tour the city with City Staff, with a special focus on major employment centers (Hacienda), large shopping centers (Stoneridge), and areas undergoing significant change(East Pleasanton). Task 2: Citywide Demographic and Employment Patterns In this task SE will examine Pleasanton's demographic, commute, and employment trends to clarify Pleasanton's competitive advantages relative to the Tri-Valley and Bay Area regions. SE will draw from the citywide data collected for the October 2012 "Economic and Market Analysis for East Pleasanton Specific Plan," as appropriate. SE will also contextualize the findings within broader national trends in employment and demographic changes as appropriate. The subtasks will include the following: • Employment and business trends - SE will analyze employment, industry, and business trends by examining local and regional Tri-Valley and East Bay trends using 2009 National Establishment Time Series (NETS) data gathered during SE's analysis o:'East Bay business trends for the East Bay Economic Development Alliance (EBEDA). Entrepreneurship (new business formation or "births") by industry will also be examined using NETS data provided by Jon Haveman. To provide a more recent picture of employment trends, SE will supplement the NETS analysis with findings from interviews with EVC members and City Staff. If the NETS data is deemed inadequate for certain industries, SE may request business license data from the city to round out the analysis. • Demographic and household characteristics — SE will update major demographic and household characteristics based on available U.S. Census data. • Commute patterns — Using US Census LEHD data previously gathered for the East Pleasanton Specific Plan and the most recent Pleasanton Transportation Systems Management program survey, SE will describe the commute patterns of existing residents and workers in the city. SE will also characterize the community's"jobs-housing balance" by estimating the ratio of employed residents to jobs within Pleasanton. • Growth forecasts - SE will estimate future population, housing, and employment growth by reviewing past trends and planned development in Pleasanton, as well as projections from the Association of Bay Area Governments. • Stakeholder interviews- To supplement the quantitative analysis, SE will conduct up to 10 interviews with business owners/representatives, developers, brokers, City Staff, consultants for the Cultural Arts Master Plan, and other stakeholders. Interim Deliverable: Figures, charts, and tables describing findings. Task 3: Commercial Real Estate Market Overview SE will assemble an overview of performance of commercial real estate, including office, industrial, flex/R&D, hotel, and retail uses in the city, and provide analysis of the data's implications for future demand. When possible, SE will seek efficiencies by summarizing or updating data already presented in the October 2012 Economic and Market Analysis for East Pleasanton Specific Plan. Subtasks will include: Pleasanton Economic Development Strategic Plan Update -2-