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12
City of Pleasanton
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CITY CLERK
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2012
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082112
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8/17/2012 11:17:15 AM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
8/21/2012
DESTRUCT DATE
15Y
DOCUMENT NO
12
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BACKGROUND <br /> The City's formal involvement in economic development began when the City Council <br /> formed the Economic Development Advisory Committee (EDAC) in 1992 (Resolution <br /> No. 92-230). The first members were subsequently appointed in 1993 (Resolution No. <br /> 93-111); that resolution also clarified the committee's role and scope. <br /> Since then, the City Council has revised the committee's operating procedures to clarify <br /> some administrative details such as calling of special meetings, replacement of <br /> members, and the selection of officers. Notably, on December 9, 1997 (Resolution 97- <br /> 142) the City Council changed the name of the committee to Economic Vitality <br /> Committee. <br /> Subsequent action by the City Council (Resolution Nos. 98-47, 03-064 and 08-214) <br /> have modified the membership categories and addressed the number of appointees to <br /> each membership category. <br /> DISCUSSION <br /> The primary mission of the EVC is to assess the current and ongoing business climate, <br /> to offer suggestions, and submit recommendations to the City Council intended to <br /> maintain a strong and diverse economic base in Pleasanton. The scope of the EVC <br /> membership categories has always been to include input from key industry sectors for <br /> recommendations that are advanced for the Council's consideration. <br /> Adjustments to the EVC membership categories have been made in the past to ensure <br /> input from the different business segments. For example, in 1997 the categories of <br /> software, biomedical and telecommunications were added; and in 2003, commercial <br /> service, professional service, infrastructure and business park were added. In 2008, <br /> based on the growing Pleasanton and Tri-Valley market, Commercial Real Estate <br /> Development, Residential Real Estate Broker, Community Based Organization and <br /> Business at Large were added, while several categories were amended to be more <br /> reflective of changing industry segments. <br /> The EVC has again determined it would be beneficial to amend its membership <br /> categories to align the EVC representation with the current business segments in <br /> Pleasanton. To underscore the acknowledgement of three significant economic drivers <br /> for the Pleasanton community, the EVC is recommending the that 1) the Business Park <br /> category be redefined to Hacienda; 2) the Retail/Entertainment Center be redefined to <br /> Stoneridge Shopping Center; and 3) a position be created for the Alameda County <br /> Fairgrounds. Other recommended amendments are combining the Non-Profit and <br /> Community-Based Organization categories, eliminating the Infrastructure category, and <br /> expanding the Information Technology position to High Technology. The change to High <br /> Technology is particularly strategic as high-tech encompasses a broad range of growing <br /> industries such as such as aerospace, artificial intelligence, biotechnology, software, <br /> electrical engineering, photonics, nanotechnology, nuclear physics, robotics and <br /> telecommunications, some of which are already located in Pleasanton. In regard to the <br /> removal of the Infrastructure category the EVC members felt the same expertise and <br /> Page 2 of 5 <br />
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