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Commission comments and questions asked of the representatives included: • Having a chalk art event in the Downtown area would be a good draw for the public. • Information about Berkeley's Chocolate & Chalk Festival provided. • Making sure that local business support having Downtown events do not interfere with businesses. • Possible inclusion of a signature arts event. • Risks of pulling off such an event and wondering who would help with the planning and organization. • Having PCAC oversee the project with collaboration from other groups. • Concerns about the amount of work involved to coordinate such an event. • Multi-cultural aspects of the organizations grant application. Amador Livermore Valley Historical Society, Jennifer Amiel — Requested Funds: $3,500 — is requesting funds to be able to provide a yearlong monthly project that will provide free monthly history and social programs for senior citizens. The funds would be used for the implementation, administration and operation of the project. Commission comments and questions asked of the representative included: • Struggling with the art aspect of the proposal. • Concerns on why this should be a funded program and not fee based. • Number of duplicative attendees to the monthly events. • Whether the Senior Center had been contacted to determine why middle-aged groups are not being served. • Tapping into the wealth of knowledge and history that seniors have and sharing it with the community. Pacific Chamber Symphony, Lawrence Kohl — Funds Requested: $7,500 — provided background information about the Symphony and advised that the funds requested would enable the organization to have a quintet perform two (2) back-to-back assemblies for each public elementary school, and would be used for musicians, music director, composing and arranging of music, and putting together marketing materials. Educational packets would be provided to teachers for use before and after the assemblies. Commission comments and questions asked of the representative included: • Importance of trying to provide and match art programs with those offered for sports. • Program will fill a void and help students build an appreciation of arts. • Requested additional information about the planned performances and whether they could be showcased at the Firehouse Arts Center. • Discussed impact of arts to the community. • Asked for information about the number of coaching hours for the clinics. • Discussion on whether lack of funding would mean that there would not be an orchestra, and the risks involved if funding was not made available. • The number of students that would be served from the project. • Whether schools were charged for any of the programs, and if they had been contacted about the project. • Questions about the educational goals and how they would be achieved. • Concerns on whether the Tri-Valley area could sustain two (2) similar programs. Civic Arts Commission March 5, 2012 Page 4