RES 11484 - Laserfiche WebLink

• Negotiated & launched a partnership with Comcast advertising to allow our downtown businesses the opportunity to advertise on Comcast channels at a dramatically discounted price • Sent over 25 press releases that were picked up by numerous media outlets throughout the Bay Area • Continued to grow the Associate Member program, offered to Tri-Valley businesses not located in the downtown district, to over 180 members • Continued to increase strategic alliances and collaborate with community Partners: Pleasanton Chamber of Commerce, Livermore Downtown Association, Firehouse Arts Center, Pleasanton Cultural Arts Foundation, Valley Humane Society, the Museum, the Library, Pleasanton Heritage Association,Alameda County Fairgrounds, Livermore Valley Winegrowers Association, Tri-Valley Conservancy and Tri-Valley Convention & Visitors Bureau. • Assisted numerous downtown communities providing tours and information as well as sharing the success of our organization and our downtown. • Received commendation for program achievements and recognized as both a California and National 2011 Main Street Community. • Received recognition for the downtown district as "2011 Best of..." awards by the Pleasanton Weekly. • Maintained status as a Community of Character Organization. BUDGET The 2012 budgeted assessment revenue and City matching funds are projected to be $133,000. This amount is slightly increased from 2011 and is based on actuals from 2010. There are no proposed changes to the assessment formula. In late 2009 the City and the PDA entered into a new five-year agreement, whereby the City agrees to match the annual assessment revenue generated by the businesses within the downtown district. The annual assessment and City matching funds represent approximately 33% of the total 2012 budget and event revenue comprises 56%of the budgeted revenues (does not include reserves & appropriated funds). The Board believes it is prudent to maintain a minimum reserve of$60,000 for 2012 due to: (1) the economic forecasts for the upcoming year; and (2) a significant portion of the budget is dependent on the success of events which is contingent on weather. Additionally, the PDA has a total of$76,138.00 in appropriated funds for 2012. This funding will provide for additional marketing, promotion of the Downtown Gift Card, Downtown Hospitality initiatives, membership education and other key initiatives of the organization. The budget includes a full-time Executive Director, a full-time Event & Communications Coordinator and a part-time Office Manager. Insurance expense includes bonding, general liability, workers compensation, event/liquor liability, Employment Practices and Board of Director's Omissions and Errors coverage. For 2012, the PDA is proposing a total of 45 events (increased from 39 in 2011), with seven street closure days. The proposed events are as follows: 5 First Wednesday Street Parties (May, June,July, August and September); 14 Concerts in the Park in Lions Wayside Park (June through August); 2 Antique Fairs (May and October); 2 Wine Strolls (February and July); one Installation Mixer (January); one Annual Meeting (April); one Board Retreat (mid-year); 3 membership mixers (April, June or July and October), one Brew Crawl (October), 13 Sizzling Saturdays (every Saturday in April,August & September), one Downtown Magical Holiday Evening (November); and one Earlier than the Bird (November). The Board of Directors and staff of the PDA are excited about our plans for 2012. We look forward to partnering with the City of Pleasanton to keep our Downtown the vibrant heart of our wonderful city. 4