RES 11484 - Laserfiche WebLink

• Underwent a full, organizational rebranding under the guidance of the community branding firm, Muldrow and Associates. Our new brand includes a full catalog of logos for the organization, downtown, and events; a new brand positioning statement; way-finding signage program, advertising, website and marketing templates, photo gallery, and more. • Launched our PDA iPhone Application making us one of the first downtown's in the nation to have our own, dedicated iPhone Application. We already have over 1000 downloads of our free app. This is a fantastic, free marketing opportunity for all downtown businesses. The Android version is in the approval phase and will launch soon. • Continued to place an emphasis on Social Media and Marketing opportunities through Facebook, Twitter, You Tube, Linked In and Constant Contact. This enabled the PDA to reach thousands of visitors and residents on a daily basis at little or no cost to the organization. • Started the creative process to design an exciting new Brochure Series highlighting all downtown businesses. These brochures will be printed in late 2011 with an initial print of 20,000 per brochure. We will have a Dining Brochure, Shopping Brochure, Spa & Salon Brochure, Arts & Entertainment Brochure and Services Brochure. • Held an all-day Board Planning Retreats to review our PDA Strategic Plan and make necessary changes to ensure the focus of the organization is in lock-step with the needs of our Downtown. • Continued to work with the Firehouse Arts Center on cross-promotion opportunities. • The PDA's Executive Director attended the California Downtown Association's Financial Management of Downtowns workshop on July 19tH • Expanded the 1St Wednesday Street Parties to the far North-end of Main Street for all 5 events. Event enhancements included an additional live band, increased family seating, a mini Good Guys car show and other family-friend activities. • Downtown Vitality Committee and our Downtown Hospitality Task Force continued to work hard to promote a vibrant Downtown and a safe and active nightlife. The result of this work was the formation of the Downtown Hospitality Guidelines Task Force which was formally created by the City Council in October of this year. • Sent our monthly e-newsletter for members and a monthly Member to Member Promotions e- newsletter. • Distributed A Guide to Downtown Outdoor Displays, distributed to members and available at the City for new businesses. • Coordinated the PDA's Ambassadors Committee to serve as liaisons providing a conduit for information, to and from, the membership. • Created opportunities for business networking with three membership mixers in April,June (partnering with the Chamber of Commerce) and October. • Held the PDA Installation Dinner on February 10, 2010 at the beautiful Firehouse Arts Center; highlights included installation of the 2011 Board of Directors, recognition of the departing directors and recognition of the 2010 quarterly NEAT award recipients. • Held the PDA's Annual Meeting (free for all members to attend) on Thursday, April 28th where the PDA Board provided a full review of 2010 for all PDA members in attendance. • Continued a proactive approach toward downtown vacancies by maintaining an inventory of potential tenants, assisting property owners in listing available properties and working with the city's Economic Development Director. Met with property owners,tenants, potential tenants and commercial agents. • The Parking Subcommittee, charged with finding ways to improve parking, continued to work with property owners on different parking strategies. Our Parking Committee also purchased and installed a picnic rest-stop for the 1st Street corridor. 3