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Chairperson Loll was advised by Ms. Morris that the Chorus only puts on the one event each year because of the amount of time it takes to plan and coordinate such an event. She also advised that publicity was done through the website, flyers, emails, newspapers, word -of- mouth, etc. Chairperson Loll discussed the Commission's support of marketing and indicated that the Commission was looking for groups that are expanding and reaching out to the community. Commissioner Woodworth discussed with Ms. Morris the number of attendees at their last event, and Chairperson Loll provided information on the need for agencies to connect together on events. Livermore Valley Opera, Jim Schmitt & Stephanie Petermeyer — Opera LIVE! Access to the Arts Mr. Schmitt advised that funds were being requested to provide opera experiences directly to public middle school students by providing five (5) assemblies or performances. It is hoped that approximately 800 -1,000 students will participate in the program. The requested funds will be used to pay for singers, accompanists, and other personnel. Ms. Petermeyer discussed a recent visit made to a local middle school by an opera singer and the enthusiasm of the students and teacher. Commissioner McLane discussed with Mr. Schmitt and Ms. Petermeyer the expected length of the assemblies or performances and the benefits of each. Commissioner McLane was informed that there would be no charge to students for participating. Chairperson Loll discussed the possibility of Livermore Valley Opera seeking funding for this program from the School District. He also indicated that he was impressed by the fundraising done by this agency. Mr. Schmitt advised that funding requested would allow the agency to provide services to Pleasanton students. Commissioner Woodworth cornmented on the low amount requested for marketing purposes and the expressed thought of inviting students to attend. Chairperson Loll discussed the possibility of this agency collaborating with the PCAC Arts in the School Program. He also discussed the two applications received from Livermore Valley Opera and his understanding that there was a one - application limit. Ms. Andrade -Wax advised that agencies could submit applications for different projects. Pacific Chamber Symphony, Lawrence Kohl — Support of Professional Musician Instruction, Rental Charges and Clinics for Tri- Valley Youth Orchestra Mr. Kohl indicated that in the past his agency had not been allowed to submit applications for more than one project. The agency's current proposal is made up of two components, one being a performance of the Messiah and the other is coordinating with the City of Pleasanton for the Holiday Tree Lighting event. Chairperson Loll discussed with Mr. Kohl ways of recruiting for the chorus and marketing procedures. Civic Arts Commission March 14, 2011 Page 3