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BACKGROUND <br /> The Parking and Business Improvement Area Law of 1989 (Streets & Highways Code <br /> 36350, et seq.) requires the City Council to use a three -step process to levy the annual <br /> assessment for the PDA Business Improvement District. The three steps are as follows: <br /> • Appoint an advisory board to prepare the annual PDA report and budget. <br /> • Accept the report and budget and set a public hearing to levy the assessments. <br /> • Open and close the public hearing and adopt by resolution the assessments. <br /> At the October 19, 2010 City Council meeting, an advisory board was appointed to <br /> prepare the attached annual PDA report and budget for 2011. The attached report and <br /> budget contain the following required information: <br /> 1. Any proposed changes in the boundaries of the district. (For 2011, there are no <br /> proposed boundary changes.) <br /> 2. The improvements and activities to be funded during the calendar year. <br /> 3. An estimate of the cost of providing the improvements and activities. <br /> 4. The method of levying the assessment in sufficient detail to allow each business <br /> owner to estimate the amount to be levied against the business for the year. <br /> (There are no proposed changes in the method of levying the assessment. <br /> Currently assessments are based on proximity to Main Street, with a minimum of <br /> $50 and a maximum of $350.) <br /> 5. The amount of any surplus or deficit revenues carried over from a previous year. <br /> 6. Contributions to be made from sources other than the assessments levied. <br /> DISCUSSION <br /> Attached are the Advisory Board's 2011 report and the proposed budget for the PDA <br /> assessments and other revenues for the 2011 calendar year. The PDA annual <br /> assessment revenue is budgeted at $60,000, which is equal to the revenue generated <br /> in 2010. The assessment formula is based on the annual business license payment <br /> and is calculated as follows: <br /> • businesses located curbside and downstairs on Main Street are assessed at two <br /> times (2X) their business license; <br /> • businesses with a Main Street address located upstairs, or not curbside, are <br /> assessed at a rate of one and a half times (1 their business license; <br /> • all other businesses (those located off Main Street) pay an amount equal to one <br /> times (1X) their business license. <br /> The minimum assessment is $50 and the maximum is $350. Non - profit businesses <br /> within the downtown are not assessed. <br /> Page 2 of 3 <br />