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09 <br /> THE CITY OF <br /> ow. "' CITY COUNCIL AGENDA REPORT <br /> pL EASANTON. <br /> November 16, 2010 <br /> Finance <br /> TITLE: PLEASANTON DOWNTOWN BUSINESS IMPROVEMENT DISTRICT <br /> ADVISORY BOARD REPORT AND BUDGET AND INTENT TO LEVY <br /> THE ASSESSMENT FOR 2011 <br /> SUMMARY <br /> The Pleasanton Downtown Association (PDA) Advisory Board report and budget for <br /> 2011 are attached. The Advisory Board is recommending no modifications to the <br /> district boundaries and no change in the method of levying the assessment for 2011. It <br /> is proposed that the budget and the assessment levy be heard at a December 7, 2010 <br /> public hearing. <br /> RECOMMENDATION <br /> Staff recommends that the Council accept the annual report and 2011 budget prepared <br /> by the PDA Advisory Board and set the public hearing date for December 7, 2010 to <br /> levy the annual assessment. <br /> FINANCIAL STATEMENT <br /> The City contract with the PDA requires the City to match the annual assessments paid <br /> by businesses in the district. In 2010, the City match from the General Fund was <br /> approximately $61,000. Staff anticipates the 2011 match will be approximately the <br /> same. In addition to the direct City contribution, the City contributes approximately <br /> $60,000 in indirect funding which includes staff time to administer the PDA assessments <br /> and contract, assistance with the Hometown Holiday Celebration, as well as, the cost to <br /> maintain downtown planters, cleaning sidewalks, garbage pickup, and staff time for <br /> special events. <br />