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Tri- Valley Tourism Business Improvement District <br /> Annual Budget, Years One through Five <br /> Scrv 1 I)cscriptioils 'l't>tal <br /> o <br /> SALES $t $1,079,200 <br /> Sales 8c Marketing program and activities will be designed to increase <br /> occupancy rates and awareness. These activities may include, but ate not <br /> limited <br /> Lead'Genetation <br /> Tade Shows <br /> Sales Blitzes <br /> Sales Missions <br /> Sales Education Seminars <br /> Familiarization /Destination Tours <br /> 'Local Property. Visits <br /> Salts Marketing Meetings <br /> Hotel Meetings <br /> Bid Fees <br /> Advertising <br /> Collateral <br /> Marketing Programs <br /> Web Site <br /> Online Marketing <br /> Public, Community and Media Relations <br /> Media. Receptions <br /> Media Familiaazations Tours <br /> Local Events <br /> Market Research <br /> Visitor Information Servicing <br /> Professional Industry Conferences Affiliation Events <br /> Staffing Costs <br /> ADMINISTRATIVE St OPERATIONS 22 $334,400 <br /> Administrative and Operations program will be designed to run an effective <br /> business that supports the Sales and Marketing programs. Expenses <br /> may include, but are not limited to: <br /> Rent <br /> Office Administrative /Operational Expenses <br /> Legal /Accounting <br /> Insurance <br /> Utilities <br /> Supplies <br /> Staffing Costs <br /> CITY OF PLEASANTON ADMINISTRATION FEE 1% $15,200 <br /> CITY COLLECTION FEES —1% $15,200 <br /> CONTINGENCY /RENEWAL 5% $76,000 <br /> Total Tourism District Annual Budget $1,520,000 <br /> Tri Valley Tourism Business Improvement District Management District Plan Page 8 <br />