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Continued to increase strategic alliances and collaborate with community Partners: Pleasanton ParaTransit, Pleasanton Chamber of Commerce, Campana Jazz Festival, Amador Theater, Pleasanton Cultural Arts Foundation, Valley Humane Society, the Museum, the Library, Pleasanton Heritage Association, Alameda County Fairgrounds, Livermore Valley Winegrowers Association, and TriValley Visitors and Convention Bureau. Assisted numerous downtown communities providing tours and information as well as sharing the success of our organization and our downtown. Received commendation for program achievements and recognized as both a California and National 2009 Main Street Community. Received recognition for the downtown district as "2009 Best of..." awards by Diablo Magazine and the Pleasanton Weekly. Maintained status as a Community of Character Organization. BUDGET The 2010 budgeted assessment revenue and City matching funds are projected to be $120,000. This amount is a decrease from previous years, reflecting the continued uncertain economic conditions of the past year. As such, there are no proposed changes to the assessment formula. In late 2009 the City and the PDA entered into a new five -year agreement, whereby the City agrees to match the annual assessment revenue generated by the businesses within the downtown district. The annual assessment and City matching funds represent approximately 36% of the total 2010 budget and event revenue comprises 54% of the budgeted revenues (does not include reserves appropriated funds). The Board believes it is prudent to maintain a reserve of $60,000 for 2010 due to: (1) the economic forecasts for the upcoming year; and (2) a significant portion of the budget is dependent on the success of events which is contingent on weather. Additionally, the PDA has a total of $97,071 in appropriated funds for 2010. This funding will provide for additional marketing, promotion of the Downtown Gift Card, evening vitality, membership education and capital improvement projects including murals, signage, downtown beautification and other key projects. The budget includes a full -time Executive Director, a full -time Event Coordinator and a part-time Administrative Assistant. Insurance expense includes bonding, general liability, workers compensation, event /liquor liability, Employment Practices and Board of Director's Omissions and Errors coverage. For 2010, the PDA is proposing a total of 30 events, with seven street closure days (reserving the option to add up to three additional events). The proposed events are as follows: five First Wednesday Street Parties (May, June, July, August and September); 14 Concerts in the Park in Lions Wayside Park (June through early- September); two Antique Faires (May and October); two Wine Strolls (February and July); one Downtown Magical Holiday Evening (November); one Annual Meeting (January); two Sidewalk Sales, (May and October); three membership mixers (dates to be determined), and co- sponsorship of the 4 of July Celebration as well as the Hometown Holiday Celebration in December. 4