07 - Laserfiche WebLink

Produced a monthly e- newsletter for members and a monthly Member to Member Promotions e- newsletter. Printed A Guide to Downtown Outdoor Displays, distributed to members and available at the City for new businesses. Provided numerous educational opportunities for members. Coordinated the PDA's Ambassadors Committee to serve as liaisons providing a conduit for information, to and from, the membership. Created opportunities for business networking with three membership mixers in April, August (partnering with the Chamber of Commerce) and October. Held the PDA Annual Meeting on January 29, 2009; highlights included installation of the 2009 Board of Directors and recognition of the departing directors; recognition of the 2008 quarterly NEAT award recipients: Redcoats British Pub Restaurant, Acc'sentials, Barone's Restaurant and Gregory Frame Shoppe. Oversaw (by the Design Committee) two primary projects in 2009: o The PDA's second mural is scheduled to be completed this year (weather permitting). Funded by the PDA ($20,000) and created by artists Bill Webber and Ron Norman, the mural is being installed on the corrugated metal side of Valley Plumbing (corner of Rose and Peters). The mural is a sepia tone scene that depicts the city's train depot and downtown in the 1920s. o Downtown Pleasanton's first kiosk will also be completed this year. Solar powered, it's the first of its kind: lighted panels will include a full downtown membership directory, street map and a computerized screen to promote events of the PDA, the Museum on Main and the Firehouse Arts Center. Continued a proactive approach toward downtown vacancies by maintaining an inventory of potential tenants, assisting property owners in listing available properties and working with the city's Economic Development Director. Met with property owners, tenants, potential tenants and commercial agents. Lobbied and worked with the City of Pleasanton to achieve the adoption of three hour parking for downtown, and the addition of wayfinding signs to downtown. Held numerous meetings with property owners and retailers to discuss tenant mix and first floor retail. Continued to promote creating a vibrant downtown nightlife through: o Focus on a Right to Do Business Ordinance /Community Covenants o Investment in education to gain the tools to plan and manage a hospitality zone by attending the Responsible Hospitality Institute (RHI) Conference o Joining the RHI Sociable City Network o Coordinating initial meeting with RHI Representative, City staff, PD, PDA Board o Support for keeping Division Street open to vehicular traffic and interim improvements to create a safe and inviting gateway from the Firehouse Arts Center and Main Street o Encouraging nighttime vitality by obtaining a Temporary Use Permit for businesses to provide entertainment downtown until 9:00 pm o Support for the Conditional Use Permits for Oasis Restaurant, Little Valley Winery, Farmer Restaurant, Barone's Restaurant and Redcoats Restaurant. The Parking Subcommittee, charged with finding ways to improve parking, continued to work with property owners on different blocks to lay the groundwork for the creation of parking assessment districts. Supported the special needs of patrons by requesting additional handicap parking near Main Street. Continued to grow the Associate Member program, offered to Tri- Valley businesses not located in the downtown district, to almost 180 members. 3