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Marketing: The Marketing Committee includes three board members and approximately 8 volunteers. The committee researches and implements creative marketing strategies for PDA members and the district. Programs for marketing Pleasanton's downtown have included advertisements in local and regional media (newspapers, visitors guides, etc.), a website that features an online business directory and available properties, and a walking tour for front desk staffat local hotels. The Marketing Committee also oversees the PDA's community newsletter, The Downtown Heartbeat, which is produced in partnership with The Valley Times. Economic Restructuring: The Economic Restructuring Committee includes six board members and approximately 20 volunteers and property owners. There are three subcommittees: (1) Business Research which gathers and disseminates market data, (2) Business Retention which supports the existing businesses in the district through information, networking and programs, and (3) Business Recruitment which works to attract new businesses to the district. Design: The Design Committee includes three board members and approximately 8 volunteers. This committee is involved in recommending planning and design issues to the City. They are also involved in coordinating with the City to implement projects in the Downtown Specific Plan, as well as promoting and updating the City's recently revised downtown design guidelines. The Design Committee continues to promote interest in the historic character of downtown by offering the Pleasanton Historic Downtown Walking Tour Guide. Each month, the committee selected one downtown property owner or business to receive the NEAT (Neighborhood Environment Attractiveness Team) Award who is then recognized in The Downtown Heartbeat. ACHIEVEMENTS The PDA recorded another successful year, with a number of significant accomplishments: · The PDA organized and orchestrated a total of 24 events: (3) First Wednesday Street Parties; (2) Antiques Faires; (14) Concerts in the Park; (1) Heritage Days Festival; (1) Rib Cook-Off; (2) Wine Strolls; and (1) Victorian Holiday Evening. · Two walking tours of the historic downtown were offered, both led by local historian Charles Huff. One was offered in partnership with the ALVHS and Museum to attract local residents - more than 100 people attended; the other was offered in partnership with the Tri-Valley Convention and Visitors Bureau and the Pleasanton Chamber of Commerce to area hotel representatives - 30 front-line and sales staffattended. · The Associate Member program, offered to Tri-Valley businesses not located in the downtown district, increased to over 100 members daring 2002. · Over 100 people attended the PDA Annual Meeting held at the Pleasanton Hotel on March 7, 2002 at which the newly redesigned website was debuted. Local weather anchor and Pleasanton resident Roberta Gonzalez served as the dinner's warmly received guest speaker. · The Economic Restructuring Committee held the annual property owners meeting on October 17, 2002 - more than 30 downtown property owners were in attendance. · At the Pleasanton Chamber of Commerce's annual installation dinner the PDA was honored with the Carol Bush Chamber Champion Award; as well, Frances Hewitt was recognized as the Chamber's Ambassador of the Year. · Executive Director Pamela Stoddard was given the Regional Partner Award from the Tri-Valley Convention and Visitors Bureau. · The PDA hosted representatives from both the California and National Main Street Programs for a site visit; the PDA was commended for program achievements and was recognized as a 2002 National Main Street Community.