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Pleasanton Downtown Association Report to City Council 2002 Review and 2003 Budget STRUCTURE The Downtown Pleasanton Business Improvement District (PDA) is a non-profit service organization of the downtown businesses dedicated to the ongoing rev~tali?ation of Pleasanton's historic business district. The district was created in 1984 by the Pleasanton City Council under the provisions of California Business Improvement District/Area law. The PDA Advisory Board is not recoramending any changes in the district's assessment fore~fla~, or the boundaries of the district for 2003. The current assessment formula is based on the annual business license payment: businesses located curbside, downstairs on Main Street are assessed at a rate of two times their business license; businesses with a Main Street address located upstairs, or not curbside, are assessed at a rate of one and a half times their business license; all other businesses (those located offMain Street) pay an amount equal to their business license. The minimum assessment is $50 and the maximum is $350. Non-profit businesses do not pay an assessment to the PDA. The district includes approximately 500 members. Those members elect and are represented by a 15 member Board of Direetors, three of whom are elected to fill property owner seats. In accordance with the City/PDA agreement, the PDA has created an organi?ational structure which is modeled on the guidelines recommended by the National and Main Street Programs. The four areas of focus are: Organization: The Organization Committee is made up of the 4 officers of the Board of Directors (President, Vice-President, Secretary and Treasurer). While the Board of Directors take a broad approach, the Organization Committee focuses more closely on the operations of the PDA: financial oversight, personnel issues, budget and insurance. Promotions: The Promotions Committee includes two board members, event consultant(s), and approximately 10 volunteers. This committee continues to create and implement exciting ways to promote downtown to local residents as well as regional visitors. The Promotions Committee designs events that serve a two-fold purpose: to increase awareness of the downtown district, and enhance the long-term economic viability of the downtown as a 830 Main Street, Suite A Pleasanton, CA 94566 Phone: (925) 484-2199 / Fax: (925) 484-3064 info@pleasantondowntown.net www.pleasantundowntown.net