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PC 032509
City of Pleasanton
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2000-2009
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PC 032509
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CITY CLERK
CITY CLERK - TYPE
MINUTES
DOCUMENT DATE
3/25/2009
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Commissioner Narum asked Mr. Cornell how important the window signs were to the <br />Bank. <br />Mr. Cornell replied that they did not actually propose the window signs and said they <br />quite commonly run a small stencil of about three inches with their logo at below eye <br />level on windows. He stated that because of the styling criteria, it would not be <br />something they would be interested in. Regarding window signs in general, he <br />indicated that they do like to market through the windows and that they put <br />marketing posters into tasteful, clear plastic holders which sit six feet off the window <br />inside the glass, such as when they have a three percent CD rate. He added that <br />staff had made a specific condition about window signage and it precludes them <br />from doing this; however, they would like to be allowed to have an allowance for <br />temporary signage for short-term marketing. <br />Commissioner Narum said she was supportive of the Comerica logo and is sensitive <br />to marketing but voiced slight discomfort with every window potentially having <br />signage on it. <br />Mr. Cornell stated that they were well under the maximum signage limit with three <br />signs proposed today and would be open to a condition to restrict any additional <br />window signage. <br />In response to Commissioner Fox’s inquiry regarding the number of tenants <br />proposed for the top floor, Mr. Otto replied that two tenants were proposed; however, <br />any future tenant space could split into additional spaces. He added that if this were <br />to occur, the owner would have to return to the Commission for additional signs for <br />each of the tenants. <br />Commissioner Fox noted that the Pleasanton Hotel had tenants on the second floor, <br />but she does not recall seeing any window signage on the second floor, except for <br />occasional banners on the balconies for special events. She inquired how <br />second-floor tenants of historical buildings along Main Street traditionally advertised <br />their businesses. <br />Mr. Otto replied that the Pleasanton Hotel had a couple of directory signs for the <br />second-floor tenants on the side and rear of their building. He stated that he did not <br />believe there was a traditional approach Downtown and that each request is <br />considered on a case-by-case basis. He added that some have window signs and <br />other have wall signs. He noted that staff had a request a year ago by a tenant who <br />wanted to have signs as well as a front directory sign. <br />Commissioner Fox inquired if the second-floor uses would be retail and, therefore, <br />would need window signs. <br />Mr. Otto replied that retail could be located on the second floor; however, typically <br />offices go on the second floor. He noted that second-floor businesses often like to <br />PLANNING COMMISSION MINUTES, March 25, 2009 Page 16 of 27 <br /> <br />
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