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Kevin Cornell, Comerica Bank, stated that the signage is the last phase of their project and that the logo’s trapezoidal shape is a very integral part of their branding. He noted that taking it into another shape, as well as introducing other colors around it to preserve some of the green trim, cream color, and gold trim around it to exactly match the trim of the other signs in the building, seriously detracts from the integrity of their logo. He stated that they are complying with several of the aspects of the materials and that they are using indirect lighting which they believe is the correct application of lighting. He added that they have met the criteria on many levels and are asking for the exception on the stand alone shape for the three signs. He referred to the Pleasanton logo as a great representation of the City and questioned how the City would feel if someone suggested that it be modified to fit an established sign program. Mr. Cornell emphasized that they have a strong brand reputation nationally and it is difficult to defer from their logo. He stated that they had referred to their sign program criteria from the beginning and that he had received no real feedback of any problem with that until very recently. He requested that they be granted this one exception in the Conditions of Approval. Commissioner Blank asked Mr. Cornell if he would be amenable to a condition that would limit his signs to 9 feet, 3 inches as opposed to the 12 feet they are allowed by the Program. Mr. Cornell replied that they would comply with the 9 feet, 3 inches size on their proposal. He added that this would also address Commissioner Fox’s concern of having actual signs being larger than what was approved. Commissioner Blank referred to the building size on page 3 of the staff report, noting that the Division Street side is shown as 60 feet, 6 inches and the Main Street side as 50 feet, 8 inches. He stated that when he looked at the elevations, it seemed that the effective size of the building as seen from Division Street starts from the ATM to the corner, and from his perspective, the effect of this is that the Division Street side of the bank looks narrower than the Main Street side, and the Division Street sign looks larger than the Main Street sign. Mr. Otto confirmed that both signs were identical at 9 feet, 3 inches. In response to Commissioner Blank’s question regarding the distance from the corner of the street to just beyond the ATM, Mr. Otto replied that it was about 35-40 feet. Commissioner Blank stated that he is very sensitive to the marketing aspect of signage. He added that he was supportive of the 9 feet, 3 inches sign and believed that the sign on Division Street was a bit too big given the perception size of the length of the area. PLANNING COMMISSION MINUTES, March 25, 2009 Page 15 of 27