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PC 032509
City of Pleasanton
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2000-2009
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2009
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PC 032509
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CITY CLERK
CITY CLERK - TYPE
MINUTES
DOCUMENT DATE
3/25/2009
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indicate who they are and where they are located. He reiterated that the proposal <br />limits the amount of window signs and that the applicant had reduced it for the <br />second floor. <br />Commissioner Fox referred to the side elevation and expressed concern with <br />numerous signs, various types of fonts, colors, and logos. She inquired if the rest of <br />the businesses could mirror signs similar to Comerica or historical-looking signs. <br />Commissioner Blank said the Commission could always prohibit the use of logos on <br />the window signs. <br />Commissioner Fox referred to historical buildings in Boston, Chicago, and <br />Philadelphia where there are retail businesses or shops that tend to have a historical <br />sign as opposed to having a logo sign. She inquired if there was a way to indicate <br />the need for consistency with each business’s presentation so that there are not so <br />many different signs. <br />Bud Cornett, property owner, mirrored comments of the representatives of Comerica <br />Bank, which would are a tremendous addition to the building, given the current <br />market and his three vacant spaces. He stated that he was in favor of Comerica’s <br />trapezoidal logo sign and that because of all of the other elements of lighting and <br />materials, the signs would fit in very well. He suggested restricting the limits of the <br />Master Sign Program to the side buildings. With respect to the second-floor <br />signage, he indicated that he has always envisioned having gold signs with reflective <br />black to provide a three-dimensional look. He added that these signs would not <br />cover the entire window. <br />THE PUBLIC HEARING WAS CLOSED. <br />Commissioner Blank stated that he supported keeping the trapezoidal signs with the <br />Comerica logo but would like to see the length of the sign on Division Street slightly <br />reduced, possibly by ten percent, because the building profile is about 20 percent <br />less. He suggested that a condition be added prohibiting temporary window signs. <br />Commissioner Fox concurred that Comerica should be able to keep their trapezoidal <br />signs and corporate logo as it is the main tenant; however, she would like the <br />identification sign in the front and on the second floor removed. She added that she <br />would like the building ID sign on Division Street reduced in size and taken down <br />from the second floor to the first floor. She suggested that the Commission look at <br />the project as one building and asked that restrictions be placed on window signs. <br />She indicated that she would like to limit window signage in front to two windows <br />rather than all six windows. She stated that she wanted to ensure there is signage <br />consistency on the side elevation, so as the building does not end up with varying <br />sets of signs moving farther down Division Street, and that the signs have a <br />historical nature. <br />PLANNING COMMISSION MINUTES, March 25, 2009 Page 17 of 27 <br /> <br />
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