PC 042600 - Laserfiche WebLink

PUBLIC HEARING WAS OPENED Robert Cox and Jeffrey Torres, the applicants, noted they had several meetings with staff on relocating the antique business to the location on Stanley Boulevard. Mr. Cox stated he has operated an antique business in downtown Pleasanton for 15 years, however, due to increasing rent in the downtown area, the business was moved to the Stanley Boulevard location. He stated that his store will sell both antiques and home furnishings and he provided a clarification of what constitutes home furnishings. Mr. Cox commented on what staff has suggested for signage and he expressed disagreement with those recommendations. Mr. Cox continued by stating that the signs on the building were temporary while painting was being performed and that the window signs have been removed. He stated he would be in favor of retaining three cabinet signs and painted plywood sign, as previously approved in the permanent signage program; a painted wall sign, facing west onto Stanley Boulevard; a new monument sign; three neon signs; a painted fluorescent window sign; and the name on the existing wood monument sign. Mr. Cox advised the Commission he is the only tenant with frontage visibility onto Stanley Boulevard and California and commented on the size of the signs of other businesses in the immediate vicinity. He noted that the time taken to resolve the sign issue has affected his business. In response to an inquiry by Commissioner Maa~ Mr. Cox noted he has a ten-year lease for the building. Further, Mr. Cox stated that the building at the present time with no signage is consistent with the code. Commissioner Maas suggested, as a compromise, retaining the two cabinets signs with overhead, antique, tulip-style lighting; retaining the plywood sign over the entrance with the name of the business; eliminating the east and west signs on the sides of the building; and installing a new monument sign in the front of the building. Mr. Plucker noted that staff would not be in support of a separate monument sign for the antique business; however, staff would be in support a monument sign listing all the businesses in this business complex. PUBLIC HEARING WAS CLOSED Discussion ensued relating to clarification of staff's recommendation for signage and the allowable time for temporary signage. Chairperson Roberts noted that due to the high visibility of this business to Stanley Boulevard, limited signs are needed. She noted her surprise with an antique store utilizing this location and noted that the majority of the businesses in this area are car-oriented businesses. She suggested tl-.at three signs be permitted on the front of the building with no signage on the sides of building. In addition, if a new monument sign is desired, that the owner of the building and the other tenants of the building be included in the proposal for a new monument sign. Commissioner Sullivan noted that the signage requested by the applicants is excessive due to the visibility of the location. He noted that a 30-foot sign over the entrance is excessive. PLANNING COMMISSION MINUTES April 26, 2000 Page 3