_Planning Commission meeting agenda packet 6-25-25

CITY OF PLEASANTON ECONOMIC DEVELOPMENT STRATEGIC PLAN FY2024-2028 Expand Citywide Retail and Tenant Support Program The City will conduct a retail assessment to obtain retail sales and shopping center performance data to establish focus areas for assistance. The City should also explore the demand for expedited tenant improvement (TI) permitting for cosmetic modifications to help catalyze retail redevelopment. Evaluate the Pleasanton Downtown Association’s Business Improvement District Structure To ensure economic vitality in Downtown Pleasanton, it is recommended that the City and Pleasanton Downtown Association evaluate the current business improvement district structure for increased funding for economic development opportunities. Manage and Enhance the City’s “Support Local” Program The City’s Support Local Program brings important visibility to the small business community which is a diversity of retail, dining, and service establishments. This program should be enhanced to reach three key audiences: Pleasanton’s residents, employees, and visitors. Tourism & Hospitality Program The Tourism and Hospitality Program will leverage the efforts of Visit Tri-Valley, the region’s destination marketing organization, to generate increased tourism and substantial spin-off spending activity within the community. To attract targeted hospitality investment and development, the City may consider expedited regulatory approvals for conference hotels with meeting space, or properties serving visitation to community anchors like the Alameda County Fairgrounds and business parks. The City should also inventory existing public infrastructure that supports tourism and the visitor experience to identify potential infrastructure enhancements. KEY INITIATIVES 3.1 3.2 3.3 3.4 CITY OF PLEASANTON ECONOMIC DEVELOPMENT STRATEGIC PLAN FY2024-2028 17