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CITY OF PLEASANTON ECONOMIC DEVELOPMENT STRATEGIC PLAN FY2024-2028 <br />2.0 Business Retention, Attraction & <br />Expansion Program <br />FY 23-24 <br />Year 1 <br />FY 24-25 <br />Year 2 <br />FY 25-26 <br />Year 3 <br />FY 26-27 <br />Year 4 <br />FY 27-28 <br />Year 5 <br />2.1 Enhance Visibility, Marketing and Branding <br />Strategy <br />a <br />Create and disseminate digital and print <br />collateral to define Pleasanton’s value <br />proposition (“Why Pleasanton” brochure) <br />b Track and promote Economic Development <br />success stories <br />c <br />Collaborate with businesses and developers to <br />promote Pleasanton’s potential redevelopment <br />areas <br />d Plan and support marketing events (ICSC, Life <br />Science Summit, #GameChangers) <br />e Attend 2-3 sector-focused trade shows <br />annually (Regional/State NAIOP, ULI, ICSC) <br />2.2 Expand BRE Program Communications and <br />Outreach Strategy <br />a Form BRE Program working group and assign <br />quarterly communications strategy tasks <br />b Create BRE target/opportunity list annually <br />c Identify Small, Women-owned, Minority and <br />Disadvantaged Business Entities <br />d <br />Track business, developer and broker outreach <br />targets; monitor results with a portal-based <br />software tool (i.e., Asana, Monday) <br />e Update, conduct and disseminate results of <br />Business Climate Survey every 2-3 years <br />Implementation Plan Priorities <br />Source: City of Pleasanton; The Metts Group; Willdan, 2023 <br />Formal BRE programming will leverage investment in <br />the EDSP process through implementation of marketing <br />collateral to new business attraction channels. <br />14