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Jocelyn Kwong <br />From: Pleasanton City Clerk <br />Subject: RE: Gulf Station on First Street <br />From: Linda Garbarino <br />Sent: Tuesday, May 6, 2025 9:46 AM <br />To: Ellen Clark <[email protected]> <br />Subject: Fwd: Gulf Station on First Street <br />From: Linda Garbarino > <br />Date: May 5, 2025 at 6:49:57 PM PDT <br />To: eclark0i)cityofpleasanton.gov <br />Subject: Gulf Station on First Street <br />To: Ellen Clark, Director, <br />City of Pleasanton <br />From: Linda Garbarino, President, Pleasanton Heritage Association <br />Re: Gulf Gas Station on First Street <br />In reviewing the General Plan 2005-2025, section 12-7 includes specific language that <br />addresses the concerns about commercial structures and signage. <br />"Pleasanton has few commercial corridors unlike many other cities. <br />Unlike the "strip commercial" development in other cities where garish signs, franchise <br />architecture, and poorly maintained areas can dominate." <br />"In 2006, Pleasanton upgraded First Street, which carries the bulk of traffic through the <br />Downtown area -with removal of overhead lines and installation of pedestrian -level street <br />Lights, and the construction of the bridge over the Arroyo del Valle, commercial design has <br />a substantial impact on community character." <br />"In achieving its purpose of identification and information transfer, private signage in <br />commercial areas varies from extremely well-designed and effective to visually weak and <br />ineffective. Signs with good graphic design and high quality materials enhance commercial <br />areas and streetscapes and contribute to the buildings appearance." <br />The Gulf Gas Station should be a great example of what our General Plan describes for that <br />major thoroughfare. An eyesore is not what residents want to represent the best design for <br />First Street. <br />Thanks foryour time and attention to this issue. <br />