PLEASANTON DOWNTOWN ASSOCIATION - DOWNTOWN PLEASANTON BUSINESS IMPROVEMENT DISTRICT

2 (j) WHEREAS, the City and Association’s existing five-year agreement which formalizes the Association’s administration of the Downtown Pleasanton Business Improvement District (“District”) expired on December 31, 2024; and (k) WHEREAS, a Property and Business Improvement District feasibility study was completed for the consideration of an assessment restructure to take effect in 2026; and (l) WHEREAS, the City and Association wish to enter into this Agreement for the Association to continue administration of the District; and (m) WHEREAS, the Pleasanton City Council has determined that the public interest, convenience and necessity require the execution of this Agreement to provide for the services of Association as hereinafter set forth. NOW, THEREFORE, IN CONSIDERATION OF THE MUTUAL CONVENANTS AND CONDITIONS IDENTIFIED HEREIN, THE PARTIES HEREBY AGREE AS FOLLOWS: 1. TERM. The effective date of this Agreement shall commence on January 22, 2025, and the Agreement shall continue until December 31, 2025 or until terminated by either party as provided herein. The term may be extended one year until December 31, 2026, by the City Manager on his/her determination that the agreement should remain in effect to allow review of the assessment structure to be completed. 2. COMPENSATION. City shall collect assessments from each business within the District on an annual basis. City shall contribute to the Association an amount of moneys equal to the annual Assessments collected by the Association or as deemed appropriate based on future revised assessment structures, per fiscal year. (a) Assessments. Assessments will be charged to each business within the District based upon a schedule of assessments reviewed and adopted by the Board of Directors and the City Council. i. The Association and City staff completed a review of the existing assessment structure in August to December 2024 through a Property and Business Improvement District feasibility study. A recommendation to the City Council for a revised assessment structure was postponed, allowing stakeholders additional time for collaboration to ensure the fiscal sustainability of the Association and support enhancement of the District. (b) The City and the Association have entered into a separate use agreement for the City-owned property at 333 Division Street so the Association can maintain an office in a central downtown location. (c) The Association shall also seek sponsorships, memberships, and other contributions to the Association to assist with the expenses of the organization. Docusign Envelope ID: F8FB1108-2F99-4460-9D5D-2DB9B012961BDocusign Envelope ID: C41547DB-5DA5-405A-B67D-AAB02BFAF329