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regionally accessible uses in the area of the Project. Although it would <br /> include a club retail use suited to the location of the area of the Project <br /> near both the I- 680 and the I-580, the Partial Buildout Alternative would <br /> include a much lower total area of general retail use, and a lower area of <br /> total new gross building space; therefore,the mix and amount of uses that <br /> would be provided under the Partial Buildout Alternative would, like the <br /> Reduced Retail Alternative, not serve to "maximize"the unique benefits <br /> of the location of the area of the Project as stated in City Objective 2, <br /> especially in comparison to the Project. <br /> 3. City Objective 3: Encourage the development of a diverse mix of uses in <br /> the City that would promote long-term economic growth by generating <br /> substantial new revenues for the City. A comparison of the fiscal benefits <br /> of a development program largely similar to the Project with an alternate <br /> development program with the same characteristics as the Partial Buildout <br /> Alternative was prepared for the area of the Project in 2015 (see Appendix <br /> C of the Draft SEIR, Johnson Drive EDZ Land Use Study and Fiscal <br /> Impact Analysis, for this comparison, and note that further fiscal analyses <br /> have refined the results of this study). This analysis indicated that a <br /> scenario identical to the Partial Buildout Alternative would yield only <br /> about 74 percent of the total annual general fund revenues that is currently <br /> estimated would be generated under the Project, as well as only 69 percent <br /> of the annual revenue that would be provided under the Project to the <br /> Pleasanton Unified School District. (The City's most recent economic and <br /> fiscal analyses indicate that the mix of uses proposed within the Project <br /> would yield a substantial level of fiscal and economic benefits, including <br /> up to $2.3 million in new City General Fund revenues annually [on full <br /> buildout], as well as approximately $277,440 in annual revenue to the <br /> Pleasanton Unified School District). This general comparison indicates <br /> that,because it includes a lower volume of uses, the Partial Buildout <br /> Alternative would be less likely to promote long-term economic growth to <br /> the same extent as the Project, and would not generate substantial new <br /> revenues in comparison to the Project, making the full achievement of <br /> City Objective 3 less likely. <br /> Environmentally Superior Alternative <br /> CEQA Guidelines §15126.6(e)(2) indicates that an EIR must identify the <br /> Environmentally Superior Alternative from the range of alternatives evaluated in the EIR. If the <br /> No Project Alternative is identified as the Environmentally Superior Alternative,then the EIR <br /> shall also identify an Environmentally Superior Alternative among the other alternatives. The <br /> Environmentally Superior Alternative is the alternative that would result in the fewest and/or <br /> least severe environmental impacts. <br /> Alternative 2, Reduced Retail, would be the environmentally superior alternative because <br /> it generates a lower number of traffic trips than the Partial Buildout Alternative (a difference of <br /> 53 <br />