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THE CITY OF O A <br /> PVC <br /> pL£ASANTON® CITY COUNCIL AGENDA REPORT <br /> October 19, 2010 <br /> Finance <br /> TITLE: APPOINTMENT OF THE 2011 ADVISORY BOARD FOR THE <br /> PLEASANTON DOWNTOWN ASSOCIATION (PDA) BUSINESS <br /> IMPROVEMENT DISTRICT <br /> SUMMARY <br /> State law requires the City Council to appoint an advisory board to the PDA <br /> Business Improvement District to prepare the 2011 budget and report. The <br /> budget details the calculation of the annual assessment to be levied on the <br /> businesses within the district. <br /> RECOMMENDATION <br /> Staff recommends the Council appoint the 2011 Pleasanton Downtown <br /> Association ( "PDA ") Advisory Board as follows: <br /> Janet Yarbrough, President <br /> Judy Wheeler, Past President <br /> Leslie Braga, President Elect <br /> Bernie Billen, Secretary <br /> Alexis Gass, Treasurer <br /> Laura Olson, Executive Director <br /> FINANCIAL STATEMENT <br /> The current contract requires the City to match the annual assessments paid by <br /> businesses in the district. In 2010, the City match from the General Fund was <br /> approximately $61,000. Staff anticipates the 2011 match (if approved) will be <br /> equivalent. In addition to the direct City contribution, the City adds approximately <br /> $60,000 in indirect funding which includes staff time to administer the PDA <br /> assessments and contract, assistance with the Hometown Holiday Celebration, <br /> as well as the cost to maintain downtown planters, cleaning sidewalks, garbage <br /> pickup, and staff time for special events. <br />