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FISCAL IMPACT <br /> Given the range of initiatives proposed, the direct costs associated with the Business <br /> Assistance Program are anticipated to be approximately $225,000. The program detail <br /> is as follows: <br /> Business Assistance Program Estimated <br /> Cost <br /> Marketing and Promotion Initiatives: This represents the direct <br /> costs of funding for Pleasanton businesses for marketing data, <br /> information, education, and the shop local incentive. <br /> Marketing Workshops (3 planned) $7,500 <br /> Market Data Study $37,500 <br /> Temporary Promotional Signage Regulations $0 <br /> Shop Local Incentive ($30 x 1,000 participants) $30,000 <br /> $75,000 <br /> Retention and Attraction Initiatives: This represents the direct <br /> costs of funding available to Pleasanton businesses or property <br /> owners for property improvements and other enticements to retain <br /> and attract business. <br /> Downtown Design Assistance Loan Program <br /> (10 businesses x $10,000) $100,000 <br /> Tenant Improvement Program (io businesses x s5.000) $50,000 <br /> Sales Tax Reimbursement Program $150,000 <br /> The value of the Sales Tax Reimbursement Program will be <br /> determined by the revenues generated by program participants. <br /> Development Initiatives: <br /> a. Downtown Development Fee Deferral $0 <br /> b. Phased Permitting Program $0 <br /> c. Sewer Connection Fees Financing Program $0 <br /> d. Development Fees Financing Program $0 <br /> e. Statewide Community Infrastructure Program $0 <br /> $0 <br /> The cost of administering the fee deferral initiatives will be absorbed <br /> by City departments, while the development fees financing program <br /> will be determined by participation in the program. <br /> Total Estimated Program Costs: $225,000 <br /> Page 6 of 7 <br />