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or redefined, while others are new. Following are the recommended components of a Business Assistance Program: Marketing and Promotion Marketing Workshops In partnership with the PDA, the Chamber of Commerce and Hacienda Business Park, the City would sponsor a "Marketing for a New Economy" workshop tailored for Pleasanton merchants. Cost: Estimated at $7,500 ($2,500 per workshop) Implementation: Within 60 days Market Data Study The City will engage a consultant to gather data about Pleasanton's current economic environment, including leakage and econometric studies. This data will then serve as the foundation upon which a marketing /branding effort and comprehensive shop local campaign for Downtown Pleasanton will be based. Cost: Estimated at $37,500 Implementation: Engage consultant within 30 days Temporary Promotional Signage Regulations Allow modifications regarding temporary promotional signage: Extend the time frame for the display of temporary promotional signage from 30 to 60 cumulative days annually, with a maximum 15 consecutive days display period. Permit the inclusion of the business name used to promote businesses on freestanding (A- frame) signage, positioned on private property along the property frontage. Permit the use of balloons, lights and other approved materials as part of store displays. Waiver of temporary/promotional signage requirements for special events that are sponsored or co- sponsored by the City. Approval would be provided over the counter by Planning Department staff. Cost: None Implementation: Within 30 days Shop Local Incentive Encourage consumers to shop downtown Pleasanton; when a shopper accumulates $300 in sales receipts from one or more downtown businesses, the consumer can exchange those receipts at City Hall and receive a $30 Downtown Pleasanton gift card. This program would be available through the end of 2009. Cost: Based on participation Implementation: Within 60 days Page 3 of 7