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City of Pleasanton
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CITY CLERK
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2009
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060209
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17
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5/29/2009 2:37:57 PM
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CITY CLERK
CITY CLERK - TYPE
STAFF REPORTS
DOCUMENT DATE
6/2/2009
DESTRUCT DATE
15 Y
DOCUMENT NO
17
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BACKGROUND <br /> Over the years, Pleasanton has realized much success in creating a diverse and vibrant <br /> business climate. The city has many strengths that attract businesses to our community, <br /> among them our central location in the Bay Area, excellent transportation accessibility, <br /> a highly- educated and skilled work force, good access to higher education and a high <br /> profile community with an exceptional quality of life. As significantly, Pleasanton has <br /> infrastructure for business opportunities. Through public and private investment, a <br /> quality foundation has been established for business growth. All of these economic <br /> development elements have been supported by the ongoing implementation of the <br /> City's Economic Development Strategic Plan. <br /> While the City's economic development efforts have been well received, to remain <br /> competitive it is important to build upon these strengths while realistically addressing <br /> challenges that can be directly influenced by the City. In particular, as the costs <br /> associated with development continue to rise, many cities are exploring options to <br /> support the attraction of businesses. As well, the City recognizes that many of our <br /> existing businesses are facing financial challenges due to the current economic <br /> downturn. To that end, it is timely to consider instituting additional programs to <br /> supplement the City's ongoing support. <br /> DISCUSSION <br /> Following the City Council's discussion this past January of economic development <br /> activities throughout the city, staff met with representatives of the Pleasanton Chamber <br /> of Commerce, the Pleasanton Downtown Association (PDA) and the City's Economic <br /> Vitality Committee (EVC) to solicit additional input as to those efforts they believed <br /> would assist the businesses they represent. <br /> In particular, it was noted by the Pleasanton Downtown Association that downtown <br /> retailers face significant challenges in competing with other shopping destinations within <br /> the region, as nearby cities along both the 1 -580 and 1 -680 corridor offer more visible <br /> retail choices. It is therefore important to focus some additional attention on supporting <br /> retail tenants in downtown. <br /> The EVC had further discussion at its subsequent meetings in March and May on the <br /> development of a Business Assistance Program and the elements that should be <br /> included to create the most benefit for existing local companies as well as encourage <br /> the attraction of new businesses to Pleasanton. While the EVC members felt that <br /> programs should be broadly available to all Pleasanton businesses and not segmented <br /> into programs for one specific district (i.e., not only for downtown), they also <br /> acknowledged that initially some programs would need to begin in a targeted area. <br /> In developing the Business Assistance Program, three key focus areas were defined: <br /> Marketing and Promotion, Retention and Attraction, and Development. By addressing <br /> each of these areas, the Business Assistance Program supports a variety of business <br /> types and stages of development such that our efforts are beneficial in both the short- <br /> and long -term. Some of these program elements already exist but need to be expanded <br /> Page 2 of 7 <br />
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