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Crom November 9°i through January 1 T~' for 2010 and dates per Exhibit" 3" for 201 1 anc 2012, which includes periods to set up and remove any equipment needed to operate the Holiday Ice Rink, subject to any Force Majeure events. 5. Holiday Ice Rink Program Operational Period. During each year oCthe License Term, including any extension thereof, Licensee shall open and operate the Holiday Ice Rink facility to the public consecutively from November 19°i through January 10'x' 2010 and dates per Exhibit " 3" for 201 I and 2012, subject to the terms and conditions contained herein (the "Rink Operational Period"). 6. Holiday Rink Facility Description. The annual I loliday Rink facility shall include the fabrication, installation, operation and tear down of a 14,000 foot outdoor Ice Skating Rink (which includes mechanical and "front oChouse" areas), together with all ancillary equipment necessary to operate the Holiday Rink, including outdoor lighting. "fhc actual site plan shall bejointly developed by the Licensee team in conjunction with and the cooperation of Licensor's team to accommodate an estimated 20,000 to 30,000 annual patrons for general skating purposes, including participants and spectators, as depicted on the renderings attached as Exhibit "E" (the I loliday Rink Description). 7. Holiday Rink Operational Hours. During each Holiday Kink Operational Period during the Tenn of this License Agreement, the Holiday Rink's hours of actual operation and being opened to the public, subject to closure for severe or inclement weather, will be seven days a week as follows: Monday -Friday: Noon to I O:OOpm PST* Saturday: 10:00 am - I O:OOpm PST Sunday: I I :00 am - I O:OOpm PST • Depending on requests for school groups during the school week, the Operational Hours may he increased to operate from 9:00 am -12:00 noon PSl' in order to accommodate these school groups. 8. I loliday Rink Name. The name of the Holiday Rink and all promotional signage relative thereto shall he "Sharks Holiday Ice at Pleasanton." In addition, Licensee shall have the exclusive right to sell a Rink Naming Sponsor at any time during the "term oCthis Agreement. Any such sponsorship revenue, if any, will be deemed "revenue" for annual budget calculation purposes in year(s) actually received. 9. I,icensor's Oblieations. In order to induce Licensee to enter into this Agreement, Licensor shall have the following obligations during each year of the Term of this Agreement to Licensee as well as such obligations listed on the Basic Information Sheet attached as Exhibit "I"attached hereto and made a part hereof, all of which must be delivered to the Rink Site no later than November 9, 2009 and the starting dates for 201 1 and 2012 as set forth on F,xhibit ..3„