RES 08247 - Laserfiche WebLink

ATTACHMENT 2 o Produced 25,000 tear off Downtown Pleasanton Street Maps (new) designed by Gary Winter. o Produced 10,000 - 2009 Events Schedules. o Produced two banners to promote "Shop Local." o Produced a What's Up Downtown monthly calendar of activities and events. o Promoted "Downtown Pleasanton: Your Daycation Destination" summer Radio Campaign with I{KSF. o Promoted a Late `ti18 summer shopping campaign. o Promoted Downtown Pleasanton in numerous print media ads including newspapers, magazines, annual guides in Pleasanton, Dublin and Livermore, the Bankhead Theater program, Bay Area Mama, Hacienda Network, etc. o Sponsored a $12,000 holiday advertising campaign. o Continued marketing exposure through one-on-one interactions with hotels, wineries, fairgrounds, business parks and numerous companies throughout the Tri-Valley. o Continued the "Follow us to Downtown Pleasanton " supertail ad for three months on a WHEELS bus that rotated routes throughout the Tri-Valley. o Spent $4000 to upgrade the PDA website to include the acceptance of credit cards and sales of the Downtown Pleasanton Gift Card. ^ Produced Downtown Happenings, a quarterly membership newsletter. ^ Produced a monthly E-News for members and a monthly Member to Member Promotions E- News. ^ Printed A Guide to Downtown Outdoor Displays, distributed to members and available at the City for new businesses. ^ Created educational opportunities for members including seminars in "Small Business Marketing" and "Thriving in Today's Challenging Market Place." ^ Created opportunities for business networking with three membership mixers in April, August (partnering with the Chamber of Commerce) and October. • Provided opportunities for membership feedback at the annual Breakfast with the Board meeting held August 12 at the Pleasanton Hotel. Held the PDA Annual Meeting on January 24, 2008. The Maltese Falcon theme celebrated this year's Big Read. Highlights included installation of the 2008 Board of Directors and recognition of the departing directors; recognition of the 2007 quarterly NEAT award recipients: Pilates on Spring, A Touch of Health, Serenity Stoneworks Fountains and Decor and Railroad Square (55 W. Angela). Peter MacDonald was the recipient of the fourth annual PDA Arch Angel Award for Outstanding Volunteer. ^ Continued, through the Ambassadors Committee, to serve as liaisons providing a conduit for information to, and from, the membership. ^ Continued the Downtown Vitality Committee's service on the City's taskforce to review and improve the development services process, remaining vigilant through the implementation of the CSRT recommendations. ^ Hosted a Property Owners Luncheon on June 9 to discuss tenant mix, employee parking and first floor retail. To ensure the future of the downtown's nighttime vitality, the DVC continues to focus on a Right to Do Business Ordinance and the research of alternative transportation (i.e. downtown trolleys). ^ Invested in education by attending the Responsible Hospitality Institute Conference and gained the tools to plan and manage a hospitality zone recognizing that a vibrant nightlife is essential to the future economic vitality of the downtown. Supported keeping Division Street open to vehicular traffic and encouraged nighttime vitality by supporting Conditional Use Permits for Baci Caf6 and Oasis Grille & Wine Lounge.