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ATTACHMENT 2 viability of the downtown as a business district. The committee's programs for marketing Pleasanton's downtown have included advertisements in local and regional media (newspapers, magazines, visitor's guides, radio, etc.), PDA brochures and a website that features an online business directory as well as available properties. Quarterly, the committee selects one downtown property owner or business to receive the NEAT (Neighborhood Environment Attractiveness Team) Award who is then recognized in the Pleasanton Weekly. Within the committee are the Ambassadors Subcommittee with 13 volunteers and a five member Banner Taskforce. Economic Restructuring: The Downtown Vitality Committee includes seven board members and approximately eight volunteers and property owners. The committee works to improve the economic vitality of downtown. The wmmittee continues to assist the existing businesses and property owners in the district through information, networking and programs. Within the committee are the Parking Subcommittee and the newly formed Division Street Taskforce and South Main Entrance Taskforce. Design: The Design 8c Beautification Committee includes two board members and approximately six volunteers. This committee is involved in recommending and commenting on planning and design issues to the City. They are also involved in coordinating with the City to implement projects in the Downtown Specific Plan. The Murals Subcommittee and the Kiosk Taskforce are under the oversight of the Design Committee. SELECTED ACHIEVEMENTS The PDA recorded another successful year, with a number of significant accomplishments: • Organized and orchestrated a total of 33 events: five First Wednesday Street Parties; one Antiques Faire; 13 Concerts in the Park; one Heritage Days; one Hops & Vines Fall Fest; two Wine Strolls; two Sidewalk Sales; one Magical Holiday Evening; one Annual Dinner; one Breakfast with the Board; one Property Owners Luncheon; three membership mixers; and one movie to support the Library's Big Read. The PDA also co-sponsors the July 4s' activities and the Hometown Holiday Celebration. ^ Joined the City of Pleasanton, the Chamber of Commerce and others to become a Community of Character Organization. • Worked to increase strategic alliances and collaborated with community partners: Pleasanton ParaTransit, Pleasanton Chamber of Commerce, Campana Jazz Festival, Amador Theater, Pleasanton Cultural Arts Foundation, Valley Humane Society, Museum on Main, Pleasanton Pubiic Library, Pleasanton Heritage Association, Alameda County Fairgrounds, Livermore Valley Winegrowers Association, and Tri-Valley Visitors and Convention Bureau. • Became more proactive toward filling downtown vacancies by continuing to maintain an inventory of potential tenants; assist property owners in listing available properties; work with the City's Ewnomic Development Director; meet with property owners, tenants, potential tenants and commercial agents; and subscribe to Retail Lease Trek Online Service. ^ Spent over $45,000 to increase marketing of the PDA: o Launched our Downtown Pleasanton G~ Card The PDA initially started working toward this goal over three years ago. As one of only a handful of downtowns in the nation to implement a downtown gift card program, the PDA was invited to speak at this year's California Downtown Association state conference. o Produced 30,000 Experience Downtown Pleasanton brochures. The brochure incorporates 2 maps, the calendar of events and a membership directory distributed to 20,000 homes via the Pleasanton Weekly. o Produced 10,000 Downtown Pleasanton Visitors Guide (new)