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ATTACHMENT2 uwrr~urun ~ ' ~ Report to City Council 2008 Review and 2009 Budget STRUCTURE The Pleasanton Downtown Association (PDA) is anon-profit service organization comprised of all downtown businesses and dedicated to the ongoing revitalization of Pleasanton's historic business district. The downtown business improvement district was created in 1984 by the Pleasanton City Council under the provisions of California Business Improvement DistricdArea law. The current assessment formula is based on the annual business license payment: businesses located curbside, downstairs on Main Street aze assessed at a rate of two times their business license; businesses with a Main Street address located upstairs, or not curbside, are assessed at a rate of one and a half times their business license; all other businesses (those located off Main Street) pay an amount equal to their business license. The minimum assessment is $50 and the maximum is $350. Non-profit businesses do not pay an assessment to the PDA. A ten-person BARC (Business Assessment Review Committee) taskforce was formed to review the current BID assessments, address member concerns and compaze the PDA's current assessment formula to twenty-two (22) others utilized throughout California. Upon completion, the taskforce unanimously recommended to maintain the current structure and fees. The PDA Advisory Boazd finds that the cunent formula is the most equitable without putting undue burden on the members, and yet assures that each business contributes to the well being of the downtown. Therefore, the Boazd is not recommending any changes in the District's assessment formula or the boundaries of the district for 2009. The district includes approximately 600 members. The members elected 11 Boazd of Directors for 2009. The Boazd must include two property owners and two retailers and no more than three directors may represent any one segment of the membership. In accordance with the City/PDA agreement, the PDA has created an organizational structure that is modeled on the guidelines recommended by the National and Main Street Programs. The four azeas of focus aze: Organization: The Organization Committee known as the Executive Committee is made up of the five officers of the Boazd of Directors -President, President-Elect, Past President, Secretary and Treasurer. While the Board of Directors takes a broad approach, the Organization Committee focuses more closely on the operations of the PDA: financial oversight, personnel issues, budget and insurance. Promotions & Marketing: The Mazketing & Education Committee includes four Boazd members, approximately five committee members and 40 event volunteers. This is the second yeaz the committee has expanded its scope of work to include educational opportunities for members. It continues to create and implement exciting ways to promote downtown to local residents and regional visitors. The events aze designed to increase awazeness of the downtown district and enhance the long-term economic