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PC 102407
City of Pleasanton
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PC 102407
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CITY CLERK
CITY CLERK - TYPE
MINUTES
DOCUMENT DATE
10/24/2007
DOCUMENT NAME
PC 10242007
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had needed a wedding dress and had traveled to Sacramento to purchase her dress. She <br />- noted that she needed a wedding dress with sleeves, which was very difficult to find; <br />before she had gone to Sacramento, they had considered flying to Utah, which had many <br />dresses with sleeves. She noted that they anticipated a small amount of business because <br />they planned to specialize in wedding dresses with sleeves and that they would not sell <br />the other dress designs. She noted that they were working with two dress lines so far and <br />did not anticipate having more than four or five dress lines. She noted that they would <br />not undercut other bridal shops and that their prices would be comparable to their prices. <br />Patricia Keeney spoke in support of this project and noted that she lived next door to the <br />applicant and enjoyed having them as neighbors. She recalled that when the applicant's <br />mother ran the sewing business, they did not notice any additional traffic or adverse impacts <br />on the neighborhood. She believed this business, Damsel in a Dress, would be operated in a <br />considerate manner towards the neighbors. She hoped that the applicant would have the <br />opportunity to develop the business and understood that any problems that might arise could <br />be dealt with at that time. <br />Candy Phillips spoke in support of this project and noted that she ran a large daycaze from <br />her home which was across the street from the applicant's home. She had some opposition <br />in 1994 from a neighbor who was concerned about declining property values; ultimately, the <br />neighbor sold her house for more than the asking price. She did not believe there would be <br />any decline in property values on the street. She did not notice any additional traffic from <br />Ms. Thomas's previous business. She was pleased that the applicant and her mother were <br />_ both able to raise their children without daycare and did not believe they would be any <br />competition for the Downtown shops. She believed that Ms. Andrus was trying to make <br />some extra money while she stayed home with her children. She believed that the neighbors <br />were generally supportive of this proposed use. <br />Corinne Thomas noted that she was the sister who would be coming to the house to help <br />Ms. Andrus. She noted that FedEx or UPS, and not a large semi-truck, would provide the <br />deliveries. She noted that they would market their services to people with very short <br />engagements and generally had to make their decisions about a dress fairly quickly. They <br />intended to inform them of the pazking situation and emphasize that they must comply with <br />the restrictions. She believed the people in their mazket would understand. <br />In response to an inquiry by Commissioner Pearce regarding the short engagements, <br />Ms. Thomas replied that they were Mormons and that she and her sister had engagements of <br />three or four months. <br />Ms. Thomas noted that within their market, the Latter Day Saints had very specific <br />requirements for wedding dresses; they must have high neckline and backlines and sleeves <br />that are not sheer; this narrows the focus of their dress lines considerably from mainstream <br />wedding dresses. She noted only about three dress lines would be shipped to their home. <br />She noted that they would not sell the dresses online but would be able to display them <br />online. She emphasized that they were not selling to the masses and that their business <br />focused on a very select market. <br />PLANNING COMMISSION MINUTES October 24, 2007 Page 20 of 40 <br />
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