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TJKM Transportation Consultants Task 6: Conduct Public Outreach Program This task will be led by local land use attorney Peter MacDonald, whose experience and expertise are ideally suited to this effort. Mr. MacDonald will hold initial meetings with the TJKM Team key members and the City TAC to discuss strategies for the Program. For the preparation of the Outreach Plan, Mr. MacDonald will: • Identify the stakeholders. As noted earlier, the most likely major stakeholders will be the Pleasanton Chamber of Commerce, the City's Economic Vitality Committee, the Homebuilder Association and the Tri-Valley Business Council. • Determine the most appropriate presentation strategies. Most likely, these will be fairly informal meetings with each stakeholder group. Presentation materials, primarily copies of the ordinance, the existing fee and the proposed fee, will be developed. • Develop ancillary channels of communication, such as the City website and press offerings. At this stage, it is estimated that four outreach meetings will be held. Direct communication will occur with the TJKM Team and the stakeholders identified earlier in the task. Once the outreach effort is concluded, TJKM will provide a summary of the efforts and conclusions. This information will be included in the Final Transportation Development Impact Fee Report. Mr. MacDonald will also participate in the presentations to the City Council and Commissions. As noted earlier, the preferred outcome of a successful outreach program will be a final presentation at City Council in which a representative from the primary stakeholder groups supports the proposed update, or has submitted a letter of support, and there are few other speakers. - Deliverables: Outreach Plan, summary of outreach efforts, meetings and presentations. Task 7: Prepare Draft TDIF In this task, TJKM will summarize all steps from the TDIF process in a draft final report. This report also includes the nexus findings. Essentially, the nexus findings will be that only those portions of improvement projects that are related to future land use development are included in the fee, which is calculated by dividing the total applicable costs of required projects by the number of new trips. The TJKM Team, particularly land use Attorney Peter MacDonald, will evaluate the adequacy of the current ordinance for the Traffic Development Fee, Chapter 3.26 of the Pleasanton Municipal Code, and recommend any changes. Following the receipt of comments on the draft report, TJKM will finalize the document. The TJKM Team, particularly Chris Kinzel and Peter MacDonald will participate in presentations to the Planning Commission, City Council and any other City group. - Deliverables: Draft Final Report followed by Final Report The document will provide the nexus findings, summarize the Endings and recommendations of the study, inducting analysis and recommendations regarding Chapter 3.26 o f the Pleasanton Municipal Code. Proposal to Update the Tro~c Development Impact Fee Program Page I6 In the City of Pleasanton April 25, 2008