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an Francisco Bay Area residents, business owners and policy makers are already thinking about <br />the connection between their landscapes and the environment and they want to make a <br />difference. Yet Bay-Friendly landscaping practices require skill and expertise. Communicate your <br />expertise to earn new clients and strengthen your existing customer loyalty, then expand to <br />`''`tea include more practices, marketing yourself as allay-Friendly landscaper. <br />STEP 1: <br />d explain the benefits to your clients. <br />STEP 2: <br />STEP 3: <br />STEP 4: <br />reen Building <br />STEP 5: in your Bay-Friendly Reference Library <br />STEP 1: <br />h the Bay-Friendly practices that you already <br />explain the benefits to your clients. <br />The best strategy for offering Bay <br />Friendly landscaping to your clients is to <br />start by identifying those practices that <br />you already do. <br />Then: train yourself and your staff on the <br />benefits. Learn how these practices can <br />protect your client's health or that of the <br />environment, save landfill space, provide <br />wildlife habitat or increase the value of <br />their property. <br />Communicate your skills and the <br />benefits of Bay-Friendly landscaping to <br />your customers or potential new <br />customers. Feel free to share the <br />information in these guidelines with <br />them. Let them know you can help them <br />landscape in an environmentally friendly <br />manner with these Bay-Friendly services. <br />Emphasize that many of these services <br />can save them money. Detail your skill in <br />providing these benefits in periodic <br />quality control reports mailed to your <br />clients. Be sure to include the benefts to <br />your customer such as lower water bills <br />and increased property value. <br />Include the practices and their benefits <br />in your contracts. You may even want <br />to request that your clients sign an <br />agreement on the goals of their Bay- <br />Friendly Landscape program. <br />practices <br />"Once <br />- ~ clients see <br />you're doing a <br />~~ good job, yon <br />can educate them about <br />landscaping to have a low <br />impact on the environment. " <br />- Katrine Benninger, Katrine Benninger <br />Landscape Design, Oakland <br /> <br />Landscape professionals learn how to sheet-mulch. <br /> <br />6~ <br />