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Chandler W. Lee <br /> Revised February 5, 1987 <br /> Page 7 <br /> <br />suggest how that role may be changing in the future. The <br />analysis will evaluate relative growth rates by type of good, <br />the relationship between increases in population and retail <br />sales and the "le}kage" of local retail spending potential to <br />retailers outside the city. <br /> <br /> Task 1.2: Project Total Household Income and <br /> Retail Expenditures by Type of Good <br /> <br /> Drawing on data obtained from CACI Inc., a market and <br />demographic data service bureau, as well as ABAG projections, <br />development data supplied by the City staff and insights <br />gamered in Task 1.1, we will project total household income <br />in Pleasanton and the total retail expenditures that would be <br />made in the City given specific assumptions about the level <br />of net leakage of total retail dollars. These total expendi- <br />tures will be allocated to specific types of stores, based on <br />data gathered in Task 1.1 and other relevant information. <br /> <br /> Task 1.3: Project Additional Space Required, <br /> By T~;pe of Store, in Five-year Increments <br /> <br /> Based on industry standards of sales per square foot of <br />floor space by type of store, we will project total addi- <br />tional retail space needs in the City of Pleasanton by type <br />in five-year increments to the year 2000. <br /> <br /> <br />